Senior B2B Growth & Demand Gen Lead

ICP; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

ICP is seeking a proactive B2B marketer to turn ideas into campaigns, connect audiences with content, and demonstrate growth impact. You will lead ICP’s demand generation, integrating HubSpot, personalised sequences, paid media, and reporting.

This is a hands-on senior role collaborating with Growth Directors and Content to shape campaigns and materials. You will own day-to-day marketing processes in HubSpot, drive targeting and sequencing, and partner with Growth to prioritise accounts and

Qualifications

• Experience in B2B demand generation and marketing operations.
• Proficient with HubSpot including sequences, lists, campaigns and reports.
• Hands-on with paid advertising on LinkedIn and Google.
• Ability to translate Growth priorities into targeted marketing activity.
• Data-driven mindset with clear reporting and optimization.

Responsibilities

• Build targeted demand programmes for new business and existing accounts.
• Create, test, and optimise HubSpot sequences and nurture workflows.
• Manage paid media campaigns across platforms with budgets and targets.
• Own day-to-day marketing operations in HubSpot and data quality.
• Track results with dashboards and provide actionable recommendations.

Skills

Demand generation

HubSpot

Paid ads

Campaign planning

Stakeholder mgmt

Data-driven

Collaboration

Tools

ZoomInfo

Google Ads

LinkedIn Campaign Manager

CRM systems

Job description

ICP is seeking a proactive B2B marketer to turn ideas into campaigns, connect audiences with content, and demonstrate growth impact. You will lead ICP’s demand generation, integrating HubSpot, personalised sequences, paid media, and reporting.

This is a hands-on senior role collaborating with Growth Directors and Content to shape campaigns and materials. You will own day-to-day marketing processes in HubSpot, drive targeting and sequencing, and partner with Growth to prioritise accounts and