Senior Audience Insights & Research Lead

round8 talent search; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

We’re partnering with a fast-growing global digital media and advertising technology business to hire an Insights & Research Manager. You’ll work at the intersection of audience insight, research, media and commercial strategy, taking ownership of audience, market and brand research to shape client briefs, pitches and strategy.

You’ll collaborate with Sales, Strategy, Marketing and Creative teams, designing surveys, applying robust methodologies and turning complex data into clear, engaging

Qualifications

• Experience in media, advertising, AdTech, or research/insights
• Hands-on with GWI, YouGov or similar platforms
• Survey design and quantitative analysis experience

Responsibilities

• Lead audience, market and client research projects from brief to analysis and presentation
• Design surveys and define target audiences using robust methodologies
• Analyze data and turn insights into client-facing recommendations and stories
• Support brand tracking and campaign effectiveness research, including pre/post studies
• Collaborate with Sales on briefs, pitches and client growth opportunities
• Contribute to proprietary research and market intelligence

Skills

Audience insights

Research methods

Survey design

Quantitative analysis

Brand tracking

Tools

GWI

YouGov

Job description

We’re partnering with a fast-growing global digital media and advertising technology business to hire an Insights & Research Manager. You’ll work at the intersection of audience insight, research, media and commercial strategy, taking ownership of audience, market and brand research to shape client briefs, pitches and strategy.

You’ll collaborate with Sales, Strategy, Marketing and Creative teams, designing surveys, applying robust methodologies and turning complex data into clear, engaging