Research & Inights Manager - AdTech

round8 talent search; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

We’re partnering with a fast-growing global digital media and advertising technology business to hire an Insights & Research Manager. You’ll work at the intersection of audience insight, research, media and commercial strategy, taking ownership of audience, market and brand research to shape client briefs, pitches and strategy.

You’ll collaborate with Sales, Strategy, Marketing and Creative teams, designing surveys, applying robust methodologies and turning complex data into clear, engaging

Qualifications

• Experience in media, advertising, AdTech, or research/insights
• Hands-on with GWI, YouGov or similar platforms
• Survey design and quantitative analysis experience

Responsibilities

• Lead audience, market and client research projects from brief to analysis and presentation
• Design surveys and define target audiences using robust methodologies
• Analyze data and turn insights into client-facing recommendations and stories
• Support brand tracking and campaign effectiveness research, including pre/post studies
• Collaborate with Sales on briefs, pitches and client growth opportunities
• Contribute to proprietary research and market intelligence

Skills

Audience insights

Research methods

Survey design

Quantitative analysis

Brand tracking

Tools

GWI

YouGov

Job description

We’re partnering with a fast-growing global digital media and advertising technology business to hire an Insights & Research Manager.

This is a brilliant opportunity for someone who enjoys sitting at the intersection of audience insight, research, media and commercial strategy. You’ll take ownership of audience, market and brand research, turning complex data into compelling insights that help shape client briefs, pitches, campaign strategy and new business opportunities.

The role

You’ll work closely with Sales, Strategy, Marketing and Creative teams, with responsibility for:

• Leading bespoke audience, market and client research projects from brief through to analysis and presentation.
• Designing surveys and questionnaires, defining target audiences and applying robust research methodologies.
• Using platforms such as GWI, YouGov and other audience/research tools to uncover consumer behaviours, attitudes and trends.
• Developing audience profiles and segmentation to strengthen client briefs, pitches and commercial proposals.
• Supporting brand tracking and campaign effectiveness research, including pre/post studies and analysis of key brand metrics.
• Turning complex datasets into clear, engaging client-facing stories and strategic recommendations.
• Partnering with Sales on RFPs, briefs, proactive pitches and wider client growth opportunities.
• Contributing to proprietary research, thought leadership and market intelligence.

What we’re looking for

You’ll ideally have experience within media, advertising, AdTech, an agency or research/insights business, with a strong understanding of audience and consumer behaviour.

We’re particularly interested in people with hands-on experience across GWI, YouGov or similar research platforms, alongside survey design, quantitative analysis, research methodology and/or brand tracking.

Just as importantly, you’ll be commercially minded and confident presenting your findings. This isn't a role focused purely on reporting data, you'll need to understand what the data means, why it matters and how it can be turned into a compelling recommendation for clients and commercial teams.

It’s a broad, visible role with the opportunity to help shape and develop the business’s UK research and insights proposition, while working closely with senior commercial stakeholders across the organisation.