Senior Audience Strategy & Insights Leader

Publicis Groupe; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical

Reflection Days

Shared Parental Leave

Job summary

Zenith International is recruiting an Associate Director, Audience Strategy & Insights to join our EMEA Strategy team, supporting HP across B2C and B2B. You’ll shape how audience understanding informs smarter marketing decisions and measurable growth.

Working at the intersection of strategy, insight, data and innovation, you’ll turn complex information into clear direction, influence client outcomes across multiple markets, and lead cross-functional collaboration with Planning, Analytics and

Qualifications

• Experience translating data into strategic recommendations.
• Experience using audience, market and media research tools to uncover insight and support decision-making.
• Ability to work with cross-functional teams and influence client outcomes.

Responsibilities

• Lead the development of audience-led strategies that connect business objectives with marketing, media and customer experience outcomes.
• Turn research, behavioural data and market intelligence into clear strategic recommendations and actionable plans.
• Champion audience thinking across briefs, planning processes and client decision-making.
• Drive the adoption and application of audience and identity capabilities across priority markets.
• Partner with cross-functional teams across Strategy, Planning, Analytics, Content, Commerce and Client Leadership to deliver integrated solutions.
• Facilitate workshops and stakeholder engagements that build capability across teams.
• Define success measures, evaluate impact and share learnings to improve outcomes.

Skills

Strategy

Audience insight

Media analytics

Marketing

Consulting

Stakeholder Mgmt

Communication

Storytelling

Problem solving

Job description

Zenith International is recruiting an Associate Director, Audience Strategy & Insights to join our EMEA Strategy team, supporting HP across B2C and B2B. You’ll shape how audience understanding informs smarter marketing decisions and measurable growth.

Working at the intersection of strategy, insight, data and innovation, you’ll turn complex information into clear direction, influence client outcomes across multiple markets, and lead cross-functional collaboration with Planning, Analytics and