Senior Insights Manager

Vertical Advantage; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A technology-led insights firm in Greater London is seeking a Senior Insights Manager to lead the generation of actionable insights from complex data. This role emphasizes the importance of translating findings into strategies for media and communications planning, particularly in the public sector. With a strong focus on client interaction and stakeholder engagement, candidates should have over 4 years of experience in insights or strategy roles, alongside expertise in data-led tools and analytical thinking.

Qualifications

• 4+ years’ experience in a strategy, insights, or consulting role.
• Experience working with data-led tools like audience intelligence or research platforms.
• Confident presenter with a strong ability to engage senior stakeholders.

Responsibilities

• Lead insight development and strategic output across major client accounts.
• Design and deliver audience and market analysis using various data sources.
• Translate findings into actionable recommendations across communication strategies.

Skills

Media strategy

Audience insights

Research

Communications planning

Data interpretation

Presentation skills

Analytical thinking

Tools

Audience intelligence tools

Research platforms

Social listening tools

Job description

A fast-growing, technology-led insights and strategy business is preparing for a significant upcoming public sector engagement and is looking to appoint a Senior Insights Manager to play a key role in its delivery.

The Role

This position sits at the intersection of data, strategy, and communications, with responsibility for turning complex audience and market data into clear, actionable insight.

You will lead the end-to-end insight generation process across key accounts, with a particular focus on public sector work. The role requires someone who can go beyond reporting, drawing out meaningful conclusions that directly inform communications, media planning, and engagement strategies.

You will also act as a senior point of contact for clients, presenting work and helping shape strategic direction.

Key Responsibilities

• Lead insight development and strategic output across major client accounts
• Design and deliver audience and market analysis using a combination of data sources
• Translate findings into clear, actionable recommendations across communications and media strategy
• Present work to senior stakeholders in a confident and engaging manner
• Produce high-quality reports and presentations with a strong narrative focus
• Work closely with internal strategy, planning, and activation teams to ensure delivery of recommendations
• Contribute to the ongoing development of methodologies and ways of working

Experience Required

• 4+ years’ experience in a strategy, insights, or consulting role
• Background in areas such as media strategy, audience insights, research, or communications planning
• Experience working with data‑led tools (e.g. audience intelligence, research platforms, or social listening tools)
• Strong ability to interpret data and translate it into strategic recommendations
• Comfortable working in a hands‑on capacity with data and outputs
• Confident presenter with experience engaging senior stakeholders
• Strong analytical thinking combined with commercial awareness
• Experience working on public sector or government‑related projects