Senior Area Sales Manager – Minibus & Fleet Solutions

Dawsongroup PLC; United Kingdom; Remote; GBP 45,000 - 65,000; Full time

Benefits offered by this job

24 days annual leave + Birthday + Bank

Cycle to work scheme

Wellbeing support

Long-term incentive opportunities

Seasonal gifts

Job summary

Dawsongroup PLC is seeking an experienced Area Sales Manager for the minibus sector, focusing on building long-term customer relationships and winning new business across the UK. You will act as the local representative, promote high service standards, and work with internal teams to ensure a smooth customer journey from enquiry to delivery.

The role emphasises proactive target achievement, strong face-to-face selling skills, and a solid understanding of vehicles and transport.

Qualifications

• Full, valid UK driving licence.
• Experienced negotiator with strong face-to-face selling skills and the confidence to close sales professionally.
• Excellent interpersonal skills with a high level of personal presentation.
• Sound general education alongside a good understanding of vehicles and transport.
• Sound working knowledge of the bus, coach, or minibus industry with the ability to identify customer needs and develop commercial opportunities.

Responsibilities

• Delivering agreed quarterly and annual sales targets through proactive account management and new business generation.
• Building strong relationships with local authorities, education providers, community transport operators, charities, and private sector customers.
• Converting leads, referrals, and prospecting activity into profitable long-term business opportunities.
• Acting as the local representative for the Dawsongroup bus and coach minibus sector, promoting high service standards and customer support.
• Working closely with internal hire desk and operational teams to deliver a smooth customer experience from enquiry through to delivery.

Skills

Face-to-face selling

Negotiation

Relationship building

Presentation

Vehicle industry knowledge

Education

General education

Job description

Dawsongroup PLC is seeking an experienced Area Sales Manager for the minibus sector, focusing on building long-term customer relationships and winning new business across the UK. You will act as the local representative, promote high service standards, and work with internal teams to ensure a smooth customer journey from enquiry to delivery.

The role emphasises proactive target achievement, strong face-to-face selling skills, and a solid understanding of vehicles and transport.