VacancyTitle: Area Sales Manager

Dawsongroup PLC; United Kingdom; Remote; GBP 45,000 - 65,000; Full time

Benefits offered by this job

24 days annual leave + Birthday + Bank

Cycle to work scheme

Wellbeing support

Long-term incentive opportunities

Seasonal gifts

Job summary

Dawsongroup PLC is seeking an experienced Area Sales Manager for the minibus sector, focusing on building long-term customer relationships and winning new business across the UK. You will act as the local representative, promote high service standards, and work with internal teams to ensure a smooth customer journey from enquiry to delivery.

The role emphasises proactive target achievement, strong face-to-face selling skills, and a solid understanding of vehicles and transport.

Qualifications

• Full, valid UK driving licence.
• Experienced negotiator with strong face-to-face selling skills and the confidence to close sales professionally.
• Excellent interpersonal skills with a high level of personal presentation.
• Sound general education alongside a good understanding of vehicles and transport.
• Sound working knowledge of the bus, coach, or minibus industry with the ability to identify customer needs and develop commercial opportunities.

Responsibilities

• Delivering agreed quarterly and annual sales targets through proactive account management and new business generation.
• Building strong relationships with local authorities, education providers, community transport operators, charities, and private sector customers.
• Converting leads, referrals, and prospecting activity into profitable long-term business opportunities.
• Acting as the local representative for the Dawsongroup bus and coach minibus sector, promoting high service standards and customer support.
• Working closely with internal hire desk and operational teams to deliver a smooth customer experience from enquiry through to delivery.

Skills

Face-to-face selling

Negotiation

Relationship building

Presentation

Vehicle industry knowledge

Education

General education

Job description

Are you an experienced Area Sales Manager, Business Development Manager, or field-based Sales Executive looking for your next challenge in the minibus sector? This Area Sales Manager opportunity with Dawsongroup Bus and Coach, within the minibus sector, offers the chance to build long-term customer relationships, win new business, and support organisations with flexible fleet solutions across a fast-moving and people-focused market.

• Delivering agreed quarterly and annual sales targets through proactive account management and new business generation
• Building strong relationships with local authorities, education providers, community transport operators, charities, and private sector customers
• Converting leads, referrals, and prospecting activity into profitable long-term business opportunities
• Acting as the local representative for the Dawsongroup bus and coach minibus sector, promoting high service standards and customer support
• Working closely with internal hire desk and operational teams to deliver a smooth customer experience from enquiry through to delivery

About You

You will be confident building relationships, identifying opportunities, and creating trust with customers in a competitive market. Whether you have worked as an Area Sales Manager, Business Development Manager, Account Manager, or Sales Executive, you will understand the importance of service, responsiveness, and commercial awareness within the vehicle and transport sector.

• Full, valid UK driving licence
• Experienced negotiator with strong face-to-face selling skills and the confidence to close sales professionally
• Excellent interpersonal skills with a high level of personal presentation
• Sound general education alongside a good understanding of vehicles and transport
• Sound working knowledge of the bus, coach, or minibus industry with the ability to identify customer needs and develop commercial opportunities

About Us

Dawsongroup is one of the UK’s leading asset rental businesses, operating for over 90 years as a family business and now continuing its growth under the ownership of KKR. Dawsongroup Bus and Coach has developed a strong reputation for delivering smarter asset strategies, flexible vehicle solutions, and exceptional customer support across the passenger transport sector, with the minibus business unit continuing to grow year on year.

• Over 50 years of expertise within asset rental and contract hire
• Trusted provider of minibuses and passenger transport solutions across the UK
• Strong focus on long-term customer relationships, operational excellence, and service quality
• Continued investment in modern fleets and future transport technologies
• Values-led culture focused on integrity, collaboration, innovation, and supporting people to succeed

About Your Future

This is an opportunity to join a growing business where your contribution will genuinely make an impact. You will be supported by an experienced team, given the tools to succeed, and offered clear opportunities for progression within a national and international organisation.

• Funded training and internal progression pathways across the UK and internationally
• 24 days standard leave allowance + Birthday + plus Bank Holidays + up to 10 days extra (time served and purchase scheme)
• Cycle to work schemes, wellbeing support, and mental health initiatives
• Seasonal gifts and long-term incentive opportunities

Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

If you are looking for a sales opportunity where you can build lasting customer partnerships, influence growth within a specialist minibus business unit, and develop your career with a respected asset rental business,

#DG26

The company

Dawsongroup is a leading provider of asset rental, leasing, and management solutions across the UK, Europe, and beyond, offering a diverse portfolio from temperature control and transport to materials handling, specialist vehicles, and modular buildings. At the heart of its approach is the Smarter Asset Strategy, enabling businesses to access and optimise assets without the financial risks of ownership, supporting scalability, efficiency, and financial control.

With deep industry expertise, operational excellence, and a focus on innovation, Dawsongroup helps customers boost productivity, resilience, and sustainability to stay competitive in a changing marketplace.

"What I enjoy most about my role is the variety that each day brings and the chance to work collaboratively with such a supportive and knowledgeable team. We work well together, always willing to help one another, and it's rewarding to be part of a team that is focused on delivering great results while maintaining a positive and enjoyable working environment."

"Since joining Dawsongroup in 2008, I've progressed from Trainee Fleet Quality Controller to Area Sales Manager. The business has continually invested in my development, opening doors to new opportunities and challenges. It's a company where hard work is recognised and career progression is genuinely achievable."

• Head of Commercial Operations - EMC

"One of the things I value most about working at Dawsongroup is the opportunity to learn, grow and make a real difference. I've been trusted with new challenges, improvement projects and initiatives that benefit colleagues and customers. It's a rewarding environment that encourages innovation, ownership and long-term career development."