Regional Head of Sales

Dawsongroup PLC; Doncaster; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Life assurance

Wellbeing support

Seasonal gifts

Long-term incentives

Cycle to work

Job summary

Dawsongroup Vans seeks a Regional Head of Sales to lead the regional field sales force, maximise revenue and profitability, and shape the UK sales strategy. You will motivate a high-performing team, manage targets, and build strong customer relationships across the region.

You will develop new business while growing existing accounts, coach team members, and provide clear, data-driven insights to guide commercial decisions.

Qualifications

• Senior sales leader with proven ability to drive regional performance.
• Able to develop new business and grow existing accounts.
• Skilled in coaching, motivating and developing sales teams.
• Strong ability to forecast, report and influence strategic decisions.

Responsibilities

• Lead the regional field sales force to maximise revenue and profitability.
• Own monthly, quarterly and annual sales targets and drive activity and productivity.
• Support new business activity through proposals, presentations and customer meetings.
• Develop and communicate UK sales strategy and reporting to improve performance.

Skills

Sales leadership

New business growth

Account development

People management

Negotiation

Strategic reporting

Job description

As Regional Head of Sales, you will lead the regional field sales force for Dawsongroup Vans, maximising sales, revenue and profitability while developing both new and existing business. This is a senior commercial leadership role for someone who can motivate a sales team, improve performance and help shape the wider UK sales strategy.

• Provide effective day-to-day leadership, management and motivation across the regional field sales force, creating a high-performing and accountable sales environment.
• Take ownership of monthly, quarterly and annual sales targets, driving activity, productivity, revenue and profitability in line with forecasts.
• Support new business activity through proposals, presentations and customer meetings, helping the team identify and convert new opportunities.
• Understand where business is won and lost, using accurate reporting and market insight to identify opportunities and provide meaningful information to the Head of Sales.
• Work with the Head of Sales on UK sales strategy, operating standards, reporting and initiatives that improve customer penetration and commercial performance.
• Experience leading new business and account development teams, with a strong understanding of sales performance and commercial growth.
• Strong motivational and leadership skills, with the ability to coach team members, support career development and encourage high standards.
• Advanced negotiation and relationship‑building skills, with the confidence to influence customers, colleagues and senior stakeholders.
• A structured and analytical approach, able to produce clear reports, proposals and customer information that support effective commercial decisions.
• Self‑motivated, enterprising and resilient, with the ability to manage multiple demands, meet deadlines and perform effectively under pressure.

You will bring strong sales leadership experience, with a proven ability to develop new business, grow existing accounts and achieve measurable commercial results. Just as importantly, you will be a confident people leader who can develop talent, build relationships and create the focus needed to deliver ambitious targets.

You do not need to meet every requirement to be considered. If you can demonstrate transferable skills, commercial judgement and the confidence to lead and develop people, we would encourage you to apply.

Dawsongroup is a leading asset rental and leasing business with a long‑standing presence in the UK and international markets, having been in business since 1935 and operating in asset rentals since 1974. Dawsongroup Vans is part of a wider organisation focused on solving customer challenges, building long‑term relationships and providing Smarter Asset Strategy for stability and growth.

Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

About Your Future

This is an opportunity to make a visible contribution to the continued growth of Dawsongroup Vans while developing your own leadership career within a wider organisation. You will have the opportunity to influence sales performance, develop people and build your commercial impact while accessing a range of benefits and development opportunities.

Company Culture

• A business built around strong customer relationships and practical commercial solutions across a broad range of asset rental and leasing markets.
• A people‑focused culture built around values including Grow together, Own your Actions, Work Smarter, Think bigger and Harbour Humility.
• A commitment to managing the business with integrity, maintaining full legal compliance and continually improving the value delivered to customers.
• A culture that encourages colleagues to share best practice, develop new ideas and contribute to the continued growth of the business.
• A commitment to providing safe, fulfilling and rewarding careers while actively considering environmental and community impact.

Benefits and Development Opportunities

• Internal progression pathways across national and worldwide opportunities, giving you scope to develop your career within Dawsongroup.
• Funded training and development to support your continued professional and leadership growth.
• 2x Life assurance scheme, wellbeing and mental health support, plus seasonal gifts and long‑term incentives.
• 24 days standard leave allowance + plus Birthday + plus Bank Holidays + up to 10 days extra (time served and purchase scheme)
• Cycle to work schemes and a wider benefits package designed to support your wellbeing, development and longer‑term career with Dawsongroup.