Senior App Growth & Subscriptions Marketer

Immediate Media Co; Greater London; Hybrid; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Summer festival

Wellbeing initiatives

25 days holiday + birthday

Training & development

Hybrid working

Cycle to work

Pension

Life Assurance

Job summary

Immediate Media Co is seeking a Senior Digital Marketing Executive to drive growth across our app portfolio, focusing on Food and Entertainment brands. You will manage acquisition, conversion and monetisation strategies, collaborating with Product, Tech, Brand and Data teams to optimise campaigns.

You’ll lead multi-channel campaigns, refine ASO, and monitor performance to achieve subscription targets while aligning with our broader digital transformation goals.

Qualifications

• Proven experience planning and delivering multi-channel digital marketing campaigns.
• Experience in app marketing and subscription or digital media growth is desirable.
• Strong analytics and the ability to translate data into actionable recommendations.

Responsibilities

• Plan and deliver multi-channel campaigns to drive app subscription growth across channels (paid social, PPC, ASO, CRM).
• Coordinate with Product, Tech, Brand, Design and CRM teams to ensure consistency with our digital subscription strategy.
• Brief design to produce assets for Good Food and Radio Times apps and maintain brand voice.
• Use analytics tools to track performance and provide clear recommendations for optimization.

Skills

Multi-channel marketing

App marketing

Analytics & reporting

Stakeholder management

Tools

Appsflyer

ASO

Google Ads

Job description

Immediate Media Co is seeking a Senior Digital Marketing Executive to drive growth across our app portfolio, focusing on Food and Entertainment brands. You will manage acquisition, conversion and monetisation strategies, collaborating with Product, Tech, Brand and Data teams to optimise campaigns.

You’ll lead multi-channel campaigns, refine ASO, and monitor performance to achieve subscription targets while aligning with our broader digital transformation goals.