Senior App Growth Marketing Executive

Immediate Media Co.; Greater London; Hybrid; GBP 24,000 - 40,000; Full time

Benefits offered by this job

Hybrid working

25 days holiday

Birthday leave

Mental Health support

Cycle to work

Pension plan

Career development

Regular socials

Job summary

Immediate Media Co. is seeking a Senior Digital Marketing Executive to drive growth across our app portfolio, with a focus on Food and Entertainment brands. You’ll lead multi‑channel campaigns, optimise acquisition, conversion and monetisation, and collaborate with Product, Tech, Brand and CRM teams.

You’ll turn data into insights, push experimentation, and support CAC and LTV targets across Apple App Store, Google Play and our web checkout in a fast-paced, hybrid environment.

Qualifications

• Proven experience in planning and delivering multi-channel digital marketing campaigns.
• Experience in user acquisition for consumer mobile apps is desirable.
• Strong understanding of conversion and funnel analysis.
• Hands-on with analytics tools and attribution.
• Able to translate data into actionable insights.
• Keen to become an app marketing expert in a fast-paced environment.
• Excellent coordination across cross-functional teams.

Responsibilities

• Plan and deliver multi-channel campaigns to grow app subscriptions.
• Coordinate across Product, Tech, Brand, Design and CRM teams.
• Brief design for campaign assets promoting apps.
• Contribute to ASO and keyword strategy.
• Monitor performance with in-app analytics and adjust.
• Run experiments to improve conversion and visibility.
• Support CAC and LTV targets across stores and web checkout.

Skills

Multi-channel marketing

Campaign planning

Analytics

App marketing

Attribution

Communication

Tools

Appsflyer

App Store Connect

Google Play Console

Job description

Immediate Media Co. is seeking a Senior Digital Marketing Executive to drive growth across our app portfolio, with a focus on Food and Entertainment brands. You’ll lead multi‑channel campaigns, optimise acquisition, conversion and monetisation, and collaborate with Product, Tech, Brand and CRM teams.

You’ll turn data into insights, push experimentation, and support CAC and LTV targets across Apple App Store, Google Play and our web checkout in a fast-paced, hybrid environment.