Paid Social & Subscriptions Growth Marketing Executive

Global; Greater London; On-site; GBP 35,000 - 45,000; Full time

Job summary

Global is a leading UK media group known for brands like Heart, Capital and Radio X, plus the Global Player app and a dynamic podcast slate. This 12-month fixed-term Digital Marketing Executive role focuses on end-to-end digital conversion campaigns across app and audio to grow subscriptions.

You will brief creatives, manage campaign production, plan and optimise activities, and work with Marketing, Digital, Content and Lifecycle teams to drive paid social performance and subscriber growth.

Qualifications

• Experience delivering social campaigns focused on conversion.
• Strong creative briefing and asset production oversight.
• Data-driven mindset with ability to track performance.
• Ability to manage multiple workstreams and collaborate with stakeholders.
• Familiar with Meta Ads and Google Ads.
• Interest in podcasts, radio and audio.

Responsibilities

• Lead paid social and conversion campaigns for subscription growth.
• Brief, brief and oversee asset production with Design and Video teams.
• Plan, execute, optimize and report on campaigns with cross-functional teams.
• Monitor performance metrics and share actionable insights with stakeholders.

Skills

Social media campaigns

Creative briefing

Data-driven optimization

Cross-functional collaboration

Audience passion

Tools

Meta Ads

Google Ads

Job description

Global is a leading UK media group known for brands like Heart, Capital and Radio X, plus the Global Player app and a dynamic podcast slate. This 12-month fixed-term Digital Marketing Executive role focuses on end-to-end digital conversion campaigns across app and audio to grow subscriptions.

You will brief creatives, manage campaign production, plan and optimise activities, and work with Marketing, Digital, Content and Lifecycle teams to drive paid social performance and subscriber growth.