Senior Digital Marketing Executive

Immediate Live Co; Greater London; Hybrid; GBP 32,000 - 40,000; Full time

Benefits offered by this job

25 days holiday

Flexible / hybrid working

Cycle to work

Wellbeing initiatives

Training & development

Pension & Life Assurance

Job summary

Immediate is seeking a Senior Digital Marketing Executive to drive growth across our app portfolio, focusing on the Food and Entertainment brands. You will plan multi-channel campaigns, optimise acquisition, and support monetisation with a data-driven approach.

Working with Product, Tech and CRM teams, you’ll shape strategy, run experiments, and optimise spend across Apple App Store, Google Play and web checkout to achieve subscription growth.

Qualifications

• Proven experience planning and delivering multi-channel digital marketing campaigns.
• Strong understanding of conversion and funnel analysis.
• Experience with analytics tools to track performance and provide actionable insights.

Responsibilities

• Plan and deliver multi-channel marketing campaigns to drive app subscription growth across paid social, PPC, ASO, CRM.
• Coordinate across Product, Tech, Brand, Design and CRM to align campaigns with the subscription strategy.
• Brief design for assets and support ASO activities, including metadata and creative optimization.
• Track performance using in-app analytics and run structured experiments to improve conversion and visibility.
• Support subscriber LTV and CAC goals across App Store, Google Play, and web checkout.

Skills

Multi-channel marketing

User acquisition

App analytics

ASO

Campaign planning

Tools

Appsflyer

Job description

Senior Digital Marketing Executive (up to £40,000)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

About the role

The Senior Digital Marketing Executive plays a key role within Immediate’s Customer Marketing & Subscriptions team, driving growth and performance across our app portfolio, with a focus on our Food and Entertainment brands. A strategic and commercially minded marketer, you’ll bring expertise in app ecosystems, acquisition, and subscription models to help accelerate the next stage of our app growth journey.

You’ll delivercontinuous improvement across acquisition, conversion, and monetisation. Working closely with Product, Tech, Brand, and Data teams, you’ll develop and deliver campaigns and initiatives that enhance app visibility, optimise spend and deliver measurable growth.

This cross-functional role sits at the centre of Immediate digital transformation - blending creativity, analytics, and commercial focus to ensure our apps play a vital role in achieving our ambitious subscription goals.

In this role, you will;

• Plan and deliver multi-channel marketing campaigns to drive digital app subscription growth, coordinating activity across multiple channels (e.g. paid social, PPC, ASO, CRM) to ensure campaigns launch on time and in sync.
• Act as the central point of coordination across Product, Tech, Brand, Design, and CRM teams for app marketing - briefing specialists, aligning timelines, and keeping campaigns consistent with our broader digital subscription strategy.
• Brief and collaborate with the design team to produce multi-channel campaign assets to promote the Good Food and Radio Times apps, maintaining brand consistency and tone of voice.
• Contribute to App Store Optimisation (ASO) as part of the broader channel mix, working with specialist ASO support if needed. This includes managing our keyword strategy, metadata testing, in-app event strategy, feature nomination, creative optimisation (icons, screenshots, video assets) and uncovering new market opportunities (e.g. the US and overseas).
• Use internal reporting tools and in-app analytics to track and monitor campaign performance across acquisition and lifecycle journeys, turning data into clear recommendations and actionable insights.
• Run structured experimentation across paid acquisition and app store channels to continually improve conversion and visibility.
• Support subscriber LTV and CAC goals, working with the wider team to optimise spend and offer strategy across Apple App Store, Google Play and our own web checkout.

• Proven experience in planning and delivering multi-channel digital marketing campaigns, ideally within a consumer subscription or digital media business. Experience in user acquisition for consumer mobile apps would be desirable.
• Good understanding of conversion and the customer funnel – able to identify and investigate uplifts or drop offs, to adapt and shape campaigns and activity accordingly.
• Experience working with analytics tools (such as Appsflyer or another MMP) to track and interpret campaign performance, with hands‑on attribution/deep‑linking expertise beneficial.
• Strong analytical and reporting skills – able to translate data from multiple channels into clear, actionable recommendations.
• You might not be an app marketing expert yet, but you’re keen to become one. Genuine curiosity about emerging channels, a test‑and‑learn mindset and the drive to upskill and become the go‑to person in this space.
• Comfortable coordinating multiple workstreams and collaborating with specialist teams (design, CRM, paid media, product) to deliver campaigns on time and to a high standard.
• You’ll bring ideas to life and are comfortable experimenting, iterating, learning fast and happy to get stuck in in a fast‑paced environment.
• Experience with paid acquisition across Apple Search Ads, Google App Campaigns, and Meta.
• Some app marketing experience – e.g. Exposure to App Store Connect/Google Play Console, ASO fundamentals, or working alongside ASO specialists/agencies, with deep ASO experience a plus.
• Highly proactive and organised, with the ability to forward‑plan campaign schedules well in advance, ensuring we’re setup to capitalise on key seasonal moments.
• Excellent communication skills with strong attention to detail and the ability to manage multiple tasks and stakeholders simultaneously.

• A relaxed working environment with regular socials including a summer festival
• Supportive well‑being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.