Senior App Growth & Subscriptions Marketer

Immediate; Greater London; Hybrid; GBP 24,000 - 40,000; Full time

Benefits offered by this job

Flexible / hybrid working

25 days holiday + birthday day

Training & development

Cycle to work

Pension & Life Assurance

Job summary

Immediate is a leading UK publisher with brands like Radio Times and BBC Gardeners World. We seek a Senior Digital Marketing Executive to grow our app subscriptions across Food and Entertainment brands, blending creativity with data-driven decision making.

You’ll drive acquisition, conversion, and monetisation across multiple channels, work with product and tech teams, and optimise spend to hit ambitious subscription goals.

Qualifications

• Experience planning and delivering multi-channel digital marketing campaigns.
• Knowledge of app user acquisition and subscription growth is a plus.
• Ability to interpret analytics and translate data into actions.
• Comfort coordinating multiple teams to deliver campaigns.

Responsibilities

• Plan and deliver multi-channel marketing campaigns to drive app subscription growth.
• Coordinate activity across paid social, PPC, ASO, and CRM to launch campaigns on time.
• Brief design teams and ensure consistency with subscription strategy.
• Contribute to ASO with keyword strategy and metadata testing.
• Track performance with in-app analytics; provide clear recommendations.
• Experiment and optimise paid acquisition and store channels.

Skills

Multi-channel marketing

Acquisition

ASO

App marketing

Analytics tools

Attribution

Campaign optimisation

Cross-functional collaboration

Tools

Appsflyer

App Store Connect

Google Play Console

Job description

Immediate is a leading UK publisher with brands like Radio Times and BBC Gardeners World. We seek a Senior Digital Marketing Executive to grow our app subscriptions across Food and Entertainment brands, blending creativity with data-driven decision making.

You’ll drive acquisition, conversion, and monetisation across multiple channels, work with product and tech teams, and optimise spend to hit ambitious subscription goals.