Senior Marketing Executive

Immediate Media Co; Greater London; Hybrid; GBP 32,000 - 40,000; Full time

Benefits offered by this job

25 days holiday

Hybrid working

Well-being initiatives

Training & development

Paternity/adoption/surrogacy leave

Cycle to work

Life Assurance

Pension

Job summary

Immediate Media Co is seeking a Senior Marketing Executive to drive growth across our app portfolio, focusing on Food and Entertainment brands such as Good Food, Radio Times, and History Extra. You’ll own multi-channel campaigns, ASO, and app acquisition, working with Product, Tech, Brand, and CRM to optimise spend and lift subscriptions.

You'll analyse data using AppsFlyer and in‑house reporting, run experiments to improve conversion, and help shape our app marketing strategy for international

Qualifications

• Proven experience in planning and delivering multi-channel digital marketing campaigns.
• Experience in user acquisition for consumer mobile apps desirable.
• Good understanding of conversion and the customer funnel.
• Experience with analytics tools (AppsFlyer or similar) to track performance.
• Strong analytical and reporting skills with clear recommendations.
• Comfortable coordinating multiple workstreams with design, CRM, paid media, product.

Responsibilities

• Plan and deliver multi-channel app marketing campaigns to drive digital subscription growth.
• Coordinate across Product, Tech, Brand, Design and CRM to align timelines and campaigns.
• Brief and collaborate with design for assets to promote Good Food and Radio Times apps.
• Contribute to ASO and metadata testing, keyword strategy and app store growth.
• Use AppsFlyer and in-app analytics to track performance and provide actionable insights.
• Run structured experiments to improve conversion and visibility across channels.
• Support subscriber LTV and CAC goals across App Store, Google Play, and web checkout.
• Build knowledge of platform developments and share insights with the team.

Skills

Multi-channel marketing

App marketing

Digital advertising

Analytics

Campaign planning

ASO

App Store Optimisation

Cross-functional collaboration

Data interpretation

Paid acquisition

Tools

AppsFlyer

App Store Connect

Google Play Console

Job description

SeniorMarketing Executive (up to £40,000)

At Immediate,we’rehome to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food,Gardeners’Worldand History Extra. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts,appsand live events.

We’rethe destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.

Whetherit’sthebigthings, or thelittle things; from reaching fitness goals to savouringgood food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring ouraudiencesjoy.

About the role

The Senior Marketing Executive plays a key role within Immediate’s Customer Marketing & Subscriptions team, driving growth and performance across our app portfolio, with a focus on our Food and Entertainment brands. A strategic and commercially minded marketer, you’ll bring expertise in app ecosystems, acquisition, and subscription models to help accelerate the next stage of our app growth journey.

You'll deliver Immediate's App Store optimisation strategy and deliver continuous improvement across acquisition, conversion, and monetisation. Working closely with Product, Tech, Brand, and Data teams, you'll develop and deliver campaigns and initiatives that enhance app visibility, optimise spend and deliver measurable growth.

This cross-functional role sits at the centre of Immediate digital transformation - blending creativity, analytics, and commercial focus to ensure our apps play a vital role in achieving our ambitious subscription goals.

In this role, you will;

• Plan and deliver multi-channel app marketing campaigns to drive digital subscription growth, coordinating activity across multiple channels (e.g. paid social, PPC, ASO, CRM) to ensure campaigns launch on time and in sync.
• Act as the central point of coordination across Product, Tech, Brand, Design, and CRM teams for app marketing - briefing specialists, aligning timelines, and keeping campaigns consistent with our broader digital subscription strategy.
• Brief and collaborate with the design team to produce multi-channel campaign assets to promote the Good Food and Radio Times apps, maintaining brand consistency and tone of voice.
• Contribute to App Store Optimisation (ASO) as part of the broader channel mix, working with specialist ASO support if needed. This includes managing our keyword strategy, metadata testing, in-app event strategy, feature nomination, creative optimisation (icons, screenshots, video assets) and uncovering new market opportunities (e.g. the US and overseas).
• Use AppsFlyer, in-app analytics and internal reporting to track and monitor campaign performance across acquisition and lifecycle journeys, turning data into clear recommendations and actionable insights.
• Run structured experimentation across paid acquisition and app store channels to continually improve conversion and visibility.
• Support subscriber LTV and CAC goals, working with the wider team to optimise spend and offer strategy across Apple App Store, Google Play and our own web checkout.
• Build good working knowledge of platform developments (Apple, Google, AppsFlyer) relevant to app marketing, sharing insights with the wider team and becoming the go-to in-house app marketing expert.

• Proven experience in planning and delivering multi-channel digital marketing campaigns, ideally within a consumer subscription or digital media business. Experience in user acquisition for consumer mobile apps would be desirable.
• Some app marketing experience – e.g. Exposure to App Store Connect/Google Play Console, ASO fundamentals, or working alongside ASO specialists/agencies, with deep ASO experience a plus.
• Good understanding of conversion and the customer funnel – able to identify and investigate uplifts or drop offs, to adapt and shape campaigns and activity accordingly.
• Experience working with analytics tools (such as Appsflyer or another MMP) to track and interpret campaign performance, with hands-on attribution/deep-linking expertise beneficial.
• Strong analytical and reporting skills – able to translate data from multiple channels into clear, actionable recommendations.
• Comfortable coordinating multiple workstreams and collaborating with specialist teams (design, CRM, paid media, product) to deliver campaigns on time and to a high standard.
• You’ll bring ideas to life and are comfortable experimenting, iterating, learning fast and happy to get stuck in in a fast-paced environment.
• Experience with paid acquisition across Apple Search Ads, Google App Campaigns, and Meta.
• Highly proactive and organised, with the ability to forward-plan campaign schedules well in advance, ensuring we’re setup to capitalise on key seasonal moments.
• Excellent communication skills with strong attention to detail and the ability to manage multiple tasks and stakeholders simultaneously.
• Genuine curiosity about emerging channels and industry changes, with a keen interest to test and learn.

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, environment, and impact. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us.

Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place where you can grow, be supported, and make a difference