Acquisition Growth Lead — Subscriptions (GW & HEX)

Immediate; Greater London; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid working

25 days holiday

Pension plan

Well-being initiatives

Job summary

Immediate is seeking an Acquisition Marketing Manager to own subscriber acquisition for Gardeners' World and History Extra. You will shape the funnel, work with Brand, Product and Tech teams, and drive growth across print and digital subscriptions.

You will partner with Performance Marketing on paid channels, optimise CAC and LTV, and balance new customer volume with long-term value. The role offers hybrid working in the UK.

Qualifications

• Proven experience in acquisition marketing for consumer subscription brands.
• Good knowledge of digital performance channels, such as Meta Ads and Google Paid Search.
• Comfortable working with in-depth performance data to drive insights.
• Strong stakeholder management across a matrixed organisation.
• Proactive, highly organised and self-starting.
• Strong written and verbal communication skills.

Responsibilities

• Own acquisition strategy and delivery for GW and HEX subscriptions.
• Lead relationships with Brand, Product, Tech and Performance Marketing.
• Coordinate content plans and assets with Design & Editing teams.
• Collaborate with Performance Marketing on Paid Social and Paid Search.
• Develop innovative funnel strategies to grow high-quality subscribers.
• Support pricing and offers strategy balancing volume and revenue.
• Feedback to Product/Tech to improve the subscription stack.
• Present results and insights to stakeholders across the business.
• Identify new acquisition opportunities and channel expansion.

Skills

Acquisition marketing

Digital advertising

Data-driven insights

Stakeholder management

Communication

Tools

Meta Ads

Google Paid Search

Job description

Immediate is seeking an Acquisition Marketing Manager to own subscriber acquisition for Gardeners' World and History Extra. You will shape the funnel, work with Brand, Product and Tech teams, and drive growth across print and digital subscriptions.

You will partner with Performance Marketing on paid channels, optimise CAC and LTV, and balance new customer volume with long-term value. The role offers hybrid working in the UK.