Paid Social Growth Manager (Subscriptions & Apps)

Immediate Media Co.; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

25 days holiday

Cycle to work scheme

Flexible / hybrid working

Wellbeing initiatives & support

Job summary

Immediate Media Co. is seeking a Paid Social Manager to drive acquisition across brands like Good Food, Radio Times, BBC Gardeners’ World and History Extra.

You will shape creative strategy, run high-velocity tests, and collaborate with analytics, brand marketing and creative teams to scale paid social performance. The role focuses on Meta as the primary channel, with TikTok and other platforms as secondary.

Qualifications

• Proven hands-on experience managing paid social campaigns on Meta at scale.
• Strong understanding of Meta campaign structure and optimisation levers.
• Experience developing or contributing to paid social creative strategy using data.

Responsibilities

• Lead planning, execution and optimisation of paid social campaigns across Meta, TikTok and other platforms for subscription and app growth.
• Manage end-to-end campaigns from briefing to launch, daily optimisation and reporting.
• Allocate budgets to maximise acquisition targets and drive performance.

Skills

Paid social campaigns

Meta Ads Manager

Campaign optimization

Data analysis

Cross-functional collaboration

Tools

Meta Ads Manager

TikTok Ads Manager

Analytics tools

Job description

Immediate Media Co. is seeking a Paid Social Manager to drive acquisition across brands like Good Food, Radio Times, BBC Gardeners’ World and History Extra.

You will shape creative strategy, run high-velocity tests, and collaborate with analytics, brand marketing and creative teams to scale paid social performance. The role focuses on Meta as the primary channel, with TikTok and other platforms as secondary.