Search Optimization Specialist

Allied Global Marketing; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing agency in London seeks a Search Optimization Specialist to enhance SEO and ASO strategies. The role demands technical SEO audits, ASO growth strategies, and the integration of AI tools. Ideal candidates should have 3–5 years of experience and strong analytical skills. Join a dynamic team dedicated to optimizing client projects using cutting-edge technology.

Qualifications

• 3–5 years of hands-on experience in technical SEO.
• Experience presenting SEO/ASO strategies to clients.
• Strong analytical skills with data-driven decision-making.

Responsibilities

• Lead technical SEO projects and audits.
• Drive ASO strategies to improve visibility.
• Monitor AI-generated content for accuracy and tone.

Skills

Technical SEO implementation

ASO strategy and execution

Schema markup and structured data

SEO analytics and reporting

AI-driven SEO tools

Analytical and problem-solving skills

Excellent communication skills

Tools

Surfer SEO

NeuronWriter

AppTweak

Sensor Tower

ChatGPT

Job description

Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.

Position Overview

Allied Global Marketing is seeking an innovative and experienced Search Optimization Specialist to join our Technology team. This role combines deep hands‑on expertise in Search Engine Optimization (SEO) and App Store Optimization (ASO) with strategic oversight of AI‑driven workflows and tools.

As a senior individual contributor in a fast‑paced agency environment, you’ll optimize web and app ecosystems across a range of clients and industries—leading technical SEO audits and implementations, driving ASO growth strategies, and actively integrating AI tools to scale and evolve our optimization practices.

Who You Are

You’re a hands‑on optimizer fluent in the evolving languages of search whether it’s metadata, structured data, or machine‑generated copy. You thrive in technical detail but think like a strategist, always aligning optimizations with performance goals. You’re curious about AI not just as a tool, but as a transformation—ready to experiment, implement, and iterate in real‑time.

Key Responsibilities

• Lead and implement technical SEO projects, including:
• Technical site audits and on‑page improvements
• Schema markup and structured data development
• Log file analysis and crawl budget optimization
• Drive ASO strategies to improve visibility and conversion in the Apple App Store, Google Play, and other app marketplaces.
• Translate complex SEO/ASO findings into actionable insights for client teams and stakeholders with varying levels of technical knowledge.
• Support strategy and account teams in client presentations, audits, and performance reviews as needed.
• Optimize app metadata (titles, descriptions, keywords), visual assets (screenshots, previews), and manage review strategies.
• Conduct keyword research and competitive analysis for both SEO and ASO, using AI‑enhanced and traditional tools.
• Investigate and respond to the evolving impact of LLM‑based search experiences (e.g., ChatGPT, Claude, Perplexity) on discoverability, brand presence, and content optimization strategies.
• Manage and optimize AI‑powered workflows for search optimization using tools such as:
• Surfer SEO, NeuronWriter, ChatGPT (SEO)
• AppTweak, Sensor Tower (ASO)
• Align SEO/ASO efforts with Paid Media and Earned Media strategies to maximize holistic campaign performance and synergy across channels.
• Manage multiple optimization projects in parallel, ensuring timely delivery and alignment with project scopes and client goals.
• Monitor and maintain the accuracy, tone, and brand alignment of AI‑generated content and optimization outputs.
• Continuously evaluate emerging AI‑powered platforms to ensure Allied remains on the cutting edge of SEO/ASO innovation.

Required Qualifications

• 3–5 years of hands‑on experience in technical SEO implementation and strategy.
• Schema markup and structured data
• Technical audits, crawl management, and site architecture
• SEO analytics and reporting (e.g., GA4, Search Console)
• Demonstrated experience in ASO strategy and execution, including metadata optimization and competitive performance tracking.
• Experience presenting SEO/ASO strategies and findings directly to clients, including the ability to explain technical concepts clearly and persuasively to non‑technical stakeholders.
• Practical experience with AI‑driven SEO and ASO tools (e.g., Surfer SEO, NeuronWriter, AppTweak, Sensor Tower, ChatGPT).
• Strong analytical and problem‑solving skills; comfortable using data to drive decisions.
• Excellent written and verbal communication skills, including client‑facing presentation.
• Passion for testing and integrating AI into search optimization workflows.

Details:

• Location: London, United Kingdom
• Reports To: VP, Strategy & Innovation
• Employment Type: Full‑time

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

As set forth in Allied Global Marketing’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.