SEA & PPC Manager

zooplus SE; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading pet e-commerce company is seeking an experienced SEA Manager to enhance digital marketing efforts. The role involves planning and managing PPC campaigns, optimizing performance, and collaborating with various teams. Candidates should have at least 3 years of experience in paid online marketing, a degree in relevant fields, and strong analytical skills. You will enjoy a hybrid work model with opportunities for personal development and well-being benefits.

Benefits

20% discount across all products

Development opportunities

Well-being offers

Subsidised transport or bike leasing

Hybrid working model

Qualifications

• 3+ years in paid online marketing with successful PPC campaigns.
• Strong affinity for numbers with analytical skills.
• Fluency in English; French is a plus.

Responsibilities

• Plan and manage SEA/PPC campaigns across various platforms.
• Optimize campaigns based on performance data.
• Collaborate with cross-functional teams to drive marketing success.

Skills

PPC campaign management

Analytical skills

Proficiency in Excel

Communication skills

Data-driven decision-making

Education

University degree in Economics, Marketing, Digital Media or related fields

Tools

Google Ads

Microsoft Ads

Google Analytics

Google Tag Manager

Adobe Analytics

SA360

Job description

Company Description

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

Job Description

We are seeking an experienced SEA Manager to join our team and help drive our digital marketing efforts to new heights.

Your Tasks

• Plan, develop and manage SEA/PPC campaigns across Google Ads, Microsoft Ads, and other relevant platforms
• Continuously optimise account structure, keyword portfolio, product feed, audiences, ad copies, promotions, landing pages and bidding strategies according to top-level and country specific strategies and targets
• Manage budgets effectively, ensuring optimal allocation of resources for maximum ROI
• Monitor and analyse campaign performance, providing actionable insights and data-driven recommendations
• Conduct advanced analysis and leverage data insights to inform decision-marking, identify trends and uncover hidden growth and optimization opportunities
• Collaborate with cross-functional teams, such as Digital Marketing (SEO, Affiliate, Display), Sales, Promotions, Graphics, and Analytics, to create cohesive and successful marketing campaigns
• Stay up-to-date with industry trends, best practices, and emerging technologies in SEA/PPC

Qualifications

• Profound professional experience (3+ years) in paid online marketing, with a proven track record of managing successful PPC campaigns on Google Ads and Microsoft Ads
• University degree in Economics, Marketing, Digital Media or related fields
• Strong affinity for numbers and excellent analytical skills, with proficiency in Excel and confidence in data-driven decision-making
• Proficiency in using advertising tools and platforms, such as Google Ads, Google Merchant Center, Microsoft Ads, Google Analytics, Google Tag Manager, Adobe Analytics, SA360
• Strong communication skills as well as a goal-driven and team-oriented working style
• High level of initiative, accountability, reliability, and a self-motivated, driven personality
• Language skills: fluent in English; additional languages, especially French, are a plus

Additional Information

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid

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zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.