Sales Team Leader

Digital Waffle; Leeds; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A growing cyber security firm in Leeds is seeking a Sales Team Lead to drive revenue across their SaaS portfolio. You will lead a team of sales professionals, refine sales strategies, and collaborate closely with marketing and product teams. The ideal candidate has a strong background in B2B SaaS sales, excellent communication skills, and a passion for cyber security. This hybrid role offers a competitive salary and career progression opportunities.

Benefits

Competitive salary + strong commission

Hybrid working

Career progression opportunities

Training in cyber security and leadership

Pension and health benefits

Qualifications

• Proven experience leading or mentoring a B2B SaaS sales team.
• Strong knowledge of cyber security or cloud security.
• Demonstrated success in a target-driven environment.

Responsibilities

• Lead and develop a team to exceed revenue targets.
• Own and refine the sales playbook for cyber security SaaS.
• Analyse performance data to identify trends and improve outcomes.

Skills

Sales leadership

Cyber security knowledge

Coaching skills

Communication skills

CRM proficiency

Tools

HubSpot

Salesforce

Gong

Outreach

Job description

Job Specification: Sales Team Lead - Cyber Security SaaS (Hybrid, Leeds)

About the Role

We are seeking a driven and dynamic Sales Team Lead to head our growing commercial team and accelerate revenue across our clients cyber security SaaS portfolio. This role blends hands‑on sales leadership with strategic ownership of pipeline growth, team performance, and customer success. You will play a pivotal role in shaping our sales culture, scaling our processes, and driving adoption of our security solutions across mid‑market and enterprise accounts. This is a hybrid role based in Leeds, requiring regular collaboration with the team on‑site.

Key Responsibilities

Leadership & Team Management

• Lead, coach, and develop a team of SDRs and Account Executives to meet and exceed monthly and quarterly revenue targets.
• Conduct regular 1:1s, pipeline reviews, and performance tracking.
• Onboard new team members and uphold a high‑performance sales culture.
• Provide real‑time feedback and coaching on calls, demos, and deal progression.

Sales Strategy & Execution

• Own and refine the sales playbook, messaging, and go‑to‑market motions for our cyber security SaaS products.
• Manage pipeline forecasting and reporting; ensure CRM hygiene and accurate data in HubSpot/Salesforce.
• Collaborate with Marketing to shape lead‑gen campaigns and optimise funnel conversion.
• Work closely with Product and Customer Success to align on solution value, market needs, and customer outcomes.
• Drive outbound and inbound sales excellence, identifying new verticals and growth opportunities.

Revenue & Performance Management

• Lead the team to consistently achieve and exceed revenue goals.
• Analyse performance data to identify trends, blockers, and opportunities for improvement.
• Support AEs on strategic deals, negotiation, and deal closure.
• Improve win rates through structured qualification (MEDDIC/BANT) and value‑driven selling.

Required Skills & Experience

Essential

• Proven experience leading or mentoring a B2B SaaS sales team (Team Lead, Senior AE, Sales Manager or similar).
• Strong knowledge of cyber security, cloud security, or adjacent technology sectors.
• Demonstrated success in a target‑driven environment with consistent overachievement.
• Excellent communication, coaching, and stakeholder management skills.
• Experience with modern CRM and sales tools (e.g., HubSpot, Salesforce, Gong, Outreach).
• Strong understanding of full sales cycle: prospecting → qualification → demo → negotiation → close.

Desirable

• Experience selling into mid‑market/enterprise accounts.
• Familiarity with channel/partner sales models.
• Understanding of compliance frameworks (ISO 27001, SOC2, NIST).
• Certifications or training in cyber security or sales methodologies.

Personal Attributes

• Motivational leader with a growth mindset.
• Commercially astute, analytical, and data‑driven.
• Comfortable in a fast‑growing, high‑velocity SaaS environment.
• Customer‑centric approach with a passion for solving security challenges.

Benefits

• Competitive salary + strong commission structure.
• Hybrid working with a central Leeds office.
• Opportunities for career progression as the team scales.
• Training and certifications in cyber security and leadership.
• Pension, health benefits, and flexible working options.