Sales & Marketing Director

Featherbank Selection; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading provider in private healthcare is seeking a Sales & Marketing Director to drive occupancy growth and enhance brand visibility. This senior leadership role offers the opportunity to shape strategic initiatives across multiple care homes in the South and East of England, ensuring market success while aligning with the organization's values.

Benefits

Competitive salary and benefits package

Opportunity for tangible impact on service growth

Qualifications

• Proven experience in a senior sales or marketing role within health or social care sector.
• Strong track record of driving growth and improving market position.
• Commercially astute with leadership and stakeholder management skills.

Responsibilities

• Develop and implement a comprehensive private market strategy.
• Lead occupancy development initiatives across a portfolio of care homes.
• Identify new business opportunities through relationship-building.

Skills

Leadership

Sales Strategy

Marketing Expertise

Networking

Communication

Job description

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Sales & Marketing Director – Private Healthcare
Region: Essex, Kent, Bedfordshire & Cambridgeshire
Salary: Competitive + Benefits
Sector: Health & Social Care (Private Market)

Lead Strategic Growth in a Values-Driven Organisation

Our client, a well-established provider of high-quality residential and dementia care services, is seeking an experienced and commercially minded Sales & Marketing Director to lead private occupancy growth across multiple care homes.

This is a key strategic appointment offering the opportunity to shape and deliver a focused growth plan within the private care sector. The role covers a portfolio of services across the South and East of England.

Role Overview:

The successful candidate will lead on all aspects of sales and marketing strategy across the private market, with a focus on increasing occupancy, enhancing brand visibility, and strengthening referral networks. This is a high-impact, multi-site role requiring a blend of strategic vision and hands-on delivery.

Key Responsibilities:

Develop and implement a comprehensive private market strategy aligned with company growth objectives

Lead on occupancy development initiatives across a portfolio of care homes

Identify new business opportunities through relationship-building with healthcare professionals, referrers, and local influencers

Oversee and manage digital and offline marketing campaigns to support visibility and engagement

Analyse market trends and competitor activity to inform strategy and positioning

Collaborate with regional and operational teams to ensure cohesive delivery and shared targets

Candidate Profile:

Proven experience in a senior-level sales or marketing role within the health or social care sector (private market experience essential)

Strong track record of driving growth and improving market position

Commercially astute with strong leadership and stakeholder management skills

Excellent communication and networking abilities

Willingness to travel across the region as required

What’s on Offer:

A senior leadership role within a values-led and resident-focused organisation

Competitive salary and benefits package

The opportunity to make a tangible impact on service growth and reputation

If you're an ambitious and strategic leader with a passion for private healthcare and proven success in occupancy development, we’d love to hear from you.