Sales Manager- Training Programmes

JAM Recruitment Ltd; Greater London; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Hybrid working

Bonus structure

Career progression

Job summary

JAM Recruitment Ltd is seeking a Sales Manager - Training Programmes to lead the CPD and Short Courses division for a national training provider. Based in London on a hybrid basis, two days in the office, this full-time post suits an experienced manager or senior sales professional ready to step up.

You will drive revenue growth, develop commercial learning solutions, manage a team and build client relationships.

Qualifications

• Proven experience managing sales teams and driving performance.
• Experience selling training programmes or professional development programmes.
• Experience developing sales strategies and working with marketing teams.
• Demonstrable success in growing revenue and improving sales performance.

Responsibilities

• Lead, motivate and develop a high-performing sales team.
• Set and monitor revenue, activity and conversion targets.
• Recruit, onboard and coach sales team members.
• Drive growth across both B2B and self-funded learner markets.
• Produce accurate sales forecasts and pipeline reports.
• Work with Marketing to maximise lead generation and campaign performance.
• Develop employer partnerships and identify new commercial opportunities.
• Champion CRM best practice and data-driven decision making.
• Continuously improve the customer journey and learner experience.

Skills

Sales leadership

Team management

Business development

Negotiation

Tools

CRM software

Job description

Reporting to the Head of Talent and Commercial Training, the Sales Manager- Training Programmes will lead the CPD and Short Courses division of a national training provider. Based in London on a hybrid basis, two days each week in the office, this full-time post suits an experienced manager or a senior sales professional ready to step up. Duties include driving revenue growth, developing commercial learning solutions, managing a team and building client relationships. Applicants should demonstrate strong negotiation, leadership and business development abilities, with knowledge of professional qualifications such as CIPD or Microsoft programmes useful.

The salary is £45,000 to £50,000, plus on-target earnings of £10,000 to £15,000.

Sales Manager – Training Programmes Location: Hybrid (2 days per week in London) Salary: £45,000 - £50,000 + £10,000 - £15,000 OTE Reports To: Head of Talent & Commercial Training

About the Organisation

A leading national training provider delivering professional qualifications, digital skills training, apprenticeships and commercial learning solutions across the UK. Their portfolio includes CIPD, Microsoft Azure, Power Platform, Cyber Security and Professional Development programmes, supporting over 20,000 learners annually.

The Opportunity

An exciting opportunity for an experienced Sales Manager, or a high-performing Senior Sales professional ready to step into management, to lead and grow a successful CPD and Short Courses division. You will be responsible for driving revenue growth, developing sales strategy, managing and coaching the sales team, improving conversion rates and ensuring an outstanding customer experience from enquiry through to enrolment. The role combines leadership, commercial strategy, business development and stakeholder engagement, working closely with Marketing and senior leaders to support continued growth.

Key Responsibilities

• Lead, motivate and develop a high-performing sales team.
• Set and monitor revenue, activity and conversion targets.
• Recruit, onboard and coach sales team members.
• Drive growth across both B2B and self-funded learner markets.
• Produce accurate sales forecasts and pipeline reports.
• Work with Marketing to maximise lead generation and campaign performance.
• Develop employer partnerships and identify new commercial opportunities.
• Champion CRM best practice and data-driven decision making.
• Continuously improve the customer journey and learner experience.

Candidate Requirements

Essential:

• Proven experience managing sales teams and driving performance.
• Strong track record of selling training, apprenticeships or professional development programmes.
• Experience developing sales strategies and working alongside marketing teams.
• Demonstrable success in growing revenue and improving sales performance.
• Strong leadership, coaching and stakeholder management skills.

Desirable:

• Experience within education, training, apprenticeships or work-based learning.
• Knowledge of CIPD, Digital, IT or Professional Skills programmes.
• Experience building or scaling sales functions.

What's in it for You?

• Hybrid working
• Competitive salary and bonus structure
• Opportunity to shape and develop a growing commercial division
• Supportive and collaborative culture
• Excellent career progression opportunities