Sales Manager / Senior Sales Manager

Croudace-Homes-Group; Letchworth; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

26 days holiday

Generous Pension Scheme

Discretionary bonus

Wellbeing benefits

Life assurance

Volunteer days

Training and development

Family Friendly leave

Vehicle allowance

Retail discount platform

Free fruit in the office

Job summary

Croudace Homes is seeking an experienced Sales Manager to lead a team of Sales Consultants in the North Thames region, based in Letchworth, Hertfordshire. You will drive the sale of homes across developments, shape regional sales strategy and monitor market trends to maximise commercial opportunities.

You will oversee performance, forecasting, customer satisfaction and team development, delivering high standards and contributing to growth while maintaining a supportive, collaborative culture.

Qualifications

• Proven experience as a Sales Manager or Senior Sales Manager with minimum of 8 years industry experience at management level.
• Experience training and developing Sales Consultants.
• Excellent verbal and written communication skills.
• Able to use Microsoft packages and familiarity using COINS.
• Ability to influence and build strong relationships across all levels of the organisation.

Responsibilities

• Lead and develop a high-performing team of Sales Consultants across multiple developments within the region.
• Drive sale of homes while delivering an exceptional customer experience.
• Collaborate with regional teams to shape sales strategy and monitor market trends.
• Oversee sales performance, forecasting, customer satisfaction and team development.

Job description

Location: On site / Letchworth Garden City, UK
job type: Permanent / Full-time
Sector and subsector: Commercial & Marketing | Sales
Salary: Competitive salary

Who are Croudace Homes?

Croudace Homes is a family-owned housebuilder with a proud heritage dating back to 1946. Operating across the Southeast of England from our regional offices in Caterham, Letchworth, and Theale, we’re committed to building high-quality homes and careers. Our reputation is built on trust, attention to detail, and a passion for creating communities that stand the test of time.

At Croudace, we believe that a solid foundation starts with the right people. Fostering a culture of open communication, respect &continuous growth, we listen to our people, celebrate contributions at every level, and provide meaningful development opportunities. With a strong focus on well-being and work-life balance, we create an environment where our employees feel valued, motivated, and empowered to succeed—because when our people thrive, so does our business. We’re proud of our low staff turnover and long employee tenures, which reflect the positive experience of working at Croudace.

We are currently looking for an experienced Sales Manager or Senior Sales Manager to join our North Thames team, based in Letchworth, Hertfordshire.

What you’ll be doing

As a Sales Manager, you will lead and develop a high-performing team of Sales Consultants, driving the successful sale of homes across multiple developments within the region, while delivering an exceptional customer experience. Working collaboratively with other teams in the region, you will play a key role in shaping sales strategy, monitoring market trends and maximising commercial opportunities. You will oversee sales performance, forecasting, customer satisfaction and team development, ensuring sales operations run efficiently and to the highest standards. This is an exciting opportunity to influence business growth, contribute to the success of new and existing developments and make a real impact .

Skills & knowledge you’ll bring

Proven experience as a Sales Manager or Senior Sales Manager, with minimum of 8 years industry experience at management level

Previous experience of training and developing Sales Consultants

Excellent verbal and written communication skills

Able to use Microsoft packages and familiarity using COINS

Ability to influence and build strong relationships across all levels of the organisation

Benefits

• 26 days holiday, increasing with service, plus an additional day off to celebrate your birthday
• Generous Pension Scheme with up to 10% employer contribution
• Discretionary bonus to recognise your performance and contribution
• Wellbeing benefits: discounted gym membership, a *health cash plan (with cover for children), *private Bupa healthcare (based on role & service length), mental health support via our EAP programme including access to counselling, bi-annual health checks
• Life assurance cover of up to 8x your annual salary*
• Up to three paid volunteer days each year to get involved in meaningful community projects
• Training and development opportunities, including support for professional memberships and continued career progression
• Enhanced Family Friendly leave options, recognising that starting or growing a family takes many forms
• Vehicle allowance (role dependant) with free onsite parking and free electric car charging
• Everything else: *retail discount platform, free fruit in the office, monthly dress down Friday raising money for nominated charities, fund match for charity sponsorship and modern offices that facilitate collaborative working
• *dependent on length of service

At Croudace, we don’t just build homes—we build fulfilling careers. Whether you're starting out or bringing years of experience, you'll find a workplace that genuinely supports your development and celebrates your success.

If you’d like to find out more about this role, please don’t hesitate to get in touch at [e-mail]

Closing date for applications: 18th November 2026