Sales Manager / Senior Sales Manager

Croudace Group; Letchworth; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

26 days holiday

Pension scheme

Discretionary bonus

Wellbeing benefits

Life assurance

Volunteer days

Training & development

Enhanced family-friendly leave

Vehicle allowance

Job summary

Croudace Group in Letchworth, Hertfordshire, is seeking an experienced Sales Manager or Senior Sales Manager to lead a high-performing team across multiple developments. You will shape sales strategy, monitor market trends, and drive the successful sale of homes while delivering an exceptional customer experience.

This permanent, on-site role offers a competitive package and opportunities for career progression.

Qualifications

• Proven experience as a Sales Manager or Senior Sales Manager, with minimum of 8 years industry experience at management level
• Previous experience of training and developing Sales Consultants
• Excellent verbal and written communication skills
• Able to use Microsoft packages and familiarity using COINS
• Ability to influence and build strong relationships across all levels of the organisation

Responsibilities

• Lead and develop a high-performing team of Sales Consultants across multiple developments.
• Drive successful sale of homes and deliver exceptional customer experience.
• Shape sales strategy, monitor market trends, and maximise commercial opportunities.
• Oversee sales performance, forecasting, customer satisfaction, and team development.
• Influence business growth for new and existing developments.

Skills

Sales management

Staff training

Communication skills

Stakeholder management

Tools

COINS

Microsoft Office

Job description

Croudace Homes is a family-owned housebuilder with a proud heritage dating back to 1946. Operating across the Southeast of England from our regional offices in Caterham, Letchworth, and Theale, we’re committed to building high-quality homes and careers. Our reputation is built on trust, attention to detail, and a passion for creating communities that stand the test of time.

At Croudace, we believe that a solid foundation starts with the right people. Fostering a culture of open communication, respect &continuous growth, we listen to our people, celebrate contributions at every level, and provide meaningful development opportunities. With a strong focus on well-being and work-life balance, we create an environment where our employees feel valued, motivated, and empowered to succeed—because when our people thrive, so does our business. We’re proud of our low staff turnover and long employee tenures, which reflect the positive experience of working at Croudace.

We are currently looking for an experienced Sales Manager or Senior Sales Manager to join our North Thames team, based in Letchworth, Hertfordshire.

Sales Manager / Senior Sales Manager

Company: Croudace Group

Salary: Not specified

Hours: Full-time

Location: SG6 3HL

Job type: Permanent

Posting date: 6 Nov 2026

Closing date: 6 Dec 2026

As a Sales Manager, you will lead and develop a high-performing team of Sales Consultants, driving the successful sale of homes across multiple developments within the region, while delivering an exceptional customer experience. Working collaboratively with other teams in the region, you will play a key role in shaping sales strategy, monitoring market trends and maximising commercial opportunities. You will oversee sales performance, forecasting, customer satisfaction and team development, ensuring sales operations run efficiently and to the highest standards. This is an exciting opportunity to influence business growth, contribute to the success of new and existing developments and make a real impact .

Skills & knowledge you’ll bring:

Proven experience as a Sales Manager or Senior Sales Manager, with minimum of 8 years industry experience at management level

Previous experience of training and developing Sales Consultants

Excellent verbal and written communication skills

Able to use Microsoft packages and familiarity using COINS

Ability to influence and build strong relationships across all levels of the organisation

At Croudace Homes, we believe our people are our greatest asset—and we’re committed to rewarding and supporting them. In return for your skills and dedication, you’ll receive a competitive package that includes (role dependant):

26 days holiday, increasing with service, plus an additional day off to celebrate your birthday

Generous Pension Scheme with up to 10% employer contribution

Discretionary bonus to recognise your performance and contribution

Wellbeing benefits: discounted gym membership, a *health cash plan (with cover for children), *private Bupa healthcare (based on role & service length), mental health support via our EAP programme including access to counselling, bi-annual health checks

Life assurance cover of up to 8x your annual salary*

Up to three paid volunteer days each year to get involved in meaningful community projects

Training and development opportunities, including support for professional memberships and continued career progression

Enhanced Family Friendly leave options, recognising that starting or growing a family takes many forms

Vehicle allowance (role dependant) with free onsite parking and free electric car charging

Everything else: *retail discount platform, free fruit in the office, monthly dress down Friday raising money for nominated charities, fund match for charity sponsorship and modern offices that facilitate collaborative working

*dependent on length of service

At Croudace, we don’t just build homes—we build fulfilling careers. Whether you're starting out or bringing years of experience, you'll find a workplace that genuinely supports your development and celebrates your success.

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