Sales Manager - Fire Safety

Rhino Recruitment; Caerphilly; On-site; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Private medical insurance

31 days annual leave including Bank

Long-service leave

Stakeholder pension

Company sick pay

Health & wellbeing programme

Perkbox benefits

Company events

Job summary

Rhino Recruitment seeks an experienced Sales Manager for a leading fire safety company in South Wales, with UK travel. The role leads a small sales team and drives growth across South Wales, Midlands and the South West while maintaining a personal sales pipeline.

You will oversee pricing, margins and CRM activity, support complex tenders and align with operations, ISO9001, NSI GOLD and regulatory requirements.

Qualifications

• Proven fire safety industry experience.
• Strong knowledge of active and passive fire protection.
• Experience managing and developing sales teams.
• Proven sales experience across fire alarms, emergency lighting, suppression and service contracts.
• Strong commercial awareness including margins and profitability.
• Excellent leadership and communication skills.
• Experience with pipeline management and CRM systems.
• Proficient with Microsoft Office (Excel, Word, PowerPoint).
• Self-motivated and results-driven.

Responsibilities

• Lead, coach and develop the sales team; set KPIs and activity targets.
• Drive sales strategy across South Wales, Midlands and South West.
• Oversee internal sales desk, pricing and gross profit control.
• Monitor enquiry-to-quote and quote-to-order conversion.
• Maintain pricing, margins and pipeline forecasting.
• Build strong relationships with customers, consultants and stakeholders.
• Ensure handover from sales to operations and compliance with ISO9001/NSI GOLD.

Skills

Sales leadership

Forecasting

CRM literacy

Communication

Negotiation

Pipeline management

MS Office (Excel, PowerPoint)

Tools

CRM systems

Excel

PowerPoint

Word

Job description

Sales Manager - Fire Safety

Location: South Wales - covering South Wales, Midlands & South West, with occasional UK travel

Salary: £50,000-£60,000 depending on experience

Reports to: Commercial Director

The Role

Rhino Recruitment is recruiting for a leading fire safety company seeking an experienced, commercially focused Sales Manager.

This is a player-manager role, leading 2 Business Development Managers and 1 Internal Sales Executive while maintaining a personal sales pipeline. You will drive profitable growth, improve conversion rates, develop the sales team and strengthen commercial performance.

Key Responsibilities

Sales Leadership

• Lead, coach and develop the sales team.
• Set and monitor sales targets, KPIs and activity levels.
• Conduct regular one-to-ones, pipeline reviews and performance reviews.
• Support recruitment, onboarding and training.
• Build a high-performance, accountable sales culture.

Sales & Business Growth

Deliver sales strategy across South Wales, Midlands and South West.

Maintain a personal pipeline and manage key accounts.

Support BDMs with complex opportunities, tenders and negotiations.

Drive sales across the company's fire safety portfolio, including:

• Fire alarms and detection - BS5839 Parts 1 & 6
• Emergency lighting - BS5266
• Fire extinguishers
• Fire suppression, including Ansul
• Passive fire protection and fire stopping
• Fire doors, dampers and AOVs
• Sprinkler systems
• Service and maintenance contracts
• Fire safety consultancy and compliance

Internal Sales & Commercial Performance

Oversee the internal sales desk and quotation process.

Maintain pricing, margin and gross profit control.

Improve enquiry-to-quote and quote-to-order conversion.

Own combined sales targets and pipeline forecasting.

Monitor sales activity, conversion rates and CRM/SIMPRO data.

Produce regular sales and performance reports.

Customer & Operational Alignment

Develop strong relationships with customers, consultants and key stakeholders.

Support complex commercial negotiations and escalations.

Ensure effective handover from sales to operations.

Work within relevant ISO9001, NSI GOLD and regulatory requirements.

About You

Essential

• Proven fire safety industry experience.
• Strong knowledge of active and passive fire protection.
• Experience managing and developing sales teams.
• Proven sales experience across fire alarms, emergency lighting, suppression and service contracts.
• Strong commercial awareness, including margins and profitability.
• Excellent leadership, coaching and communication skills.
• Experienced in pipeline management, forecasting and CRM systems.
• Confident with Microsoft Office, including Excel, Word and PowerPoint.
• Self-motivated, organised and results-driven.

Desirable

• Ansul kitchen suppression experience.
• Knowledge of fire doors, dampers, AOVs and passive fire protection.
• Experience with SLAs, KPIs and field service systems.
• Understanding of ISO9001, NSI GOLD and BAFE environments.

What We Offer

• £50,000-£60,000 salary
• Private medical insurance
• 31 days annual leave including Bank Holidays
• Additional long-service leave
• Stakeholder pension
• Company sick pay
• Health & wellbeing programme
• Perkbox benefits
• Company events

The Opportunity

This is an excellent opportunity for an experienced fire safety sales professional to take a senior leadership role within a growing business, with scope to increase responsibility as the company expands