Sales Manager – Existing Business Growth & Retention

Certus Sales Recruitment; Bracknell; Hybrid; GBP 55,000 - 100,000; Full time

Benefits offered by this job

Birthday off

Wellbeing support

Health plan

Incentives

Learning & development

Job summary

Certus Recruitment is partnering with an established B2B technology business to appoint an experienced Sales Manager to lead its Existing Business team in Bracknell. This hybrid role requires three days in the office.

You will own renewals, retention and account growth, coach Account Managers on conversations and upselling, and use data to sharpen forecasting, planning and performance across the team. Success is measured by team performance rather than individual targets.

Qualifications

• 5+ years’ B2B sales experience.
• Proven experience leading an Account Management, Existing Business or Customer Sales team.
• Evidence of improving retention, renewals, upselling or cross-selling.
• Experience within a structured corporate sales environment with established methodology, forecasting and performance management.
• Strong hands-on coaching and people development skills.
• Experience leading teams through change and addressing underperformance effectively.
• Strong CRM and analytical capability, ideally including Salesforce.
• Formal management training such as ILM or CMI.
• Experience successfully leading a hybrid sales team.

Responsibilities

• Lead the Existing Business sales team for renewals, retention and growth.
• Develop a proactive account management approach.
• Coach Account Managers on customer conversations, upselling and cross-selling.
• Build stronger account planning and activity disciplines.
• Use CRM and performance data to identify opportunities and retention risks.
• Run effective one-to-ones, coaching sessions and development plans.
• Maintain accurate forecasting and performance reporting.
• Identify workflow and automation improvements to give the team more time with customers.
• Manage performance and implement change while maintaining team engagement.
• Work with the wider sales leadership team to improve commercial performance.

Skills

B2B sales

People leadership

CRM Salesforce

Coaching

Forecasting

Performance management

Education

Management training ILM/CMI

Tools

Salesforce CRM

Job description

Certus Recruitment is partnering with an established B2B technology business to appoint an experienced Sales Manager to lead its Existing Business team in Bracknell. This hybrid role requires three days in the office.

You will own renewals, retention and account growth, coach Account Managers on conversations and upselling, and use data to sharpen forecasting, planning and performance across the team. Success is measured by team performance rather than individual targets.