Sales Manager – Existing Business

Certus Recruitment Group; Bracknell; On-site; GBP 55,000 - 100,000; Full time

Benefits offered by this job

Benefits package

Job summary

Certus Recruitment Group, a growing B2B SaaS/technology business, seeks an experienced Sales Manager to lead the Existing Business team. The role focuses on retention, renewals and expansion revenue across an established customer base, coaching Account Managers and driving data-led upsell opportunities.

You’ll use CRM data to identify growth, run coaching sessions and develop a high-performing team, with success measured by customer growth and team performance rather than individual targets.

Qualifications

• 5+ years' B2B sales experience, ideally within SaaS or technology.
• Experience leading an Account Management, Customer Sales or Existing Business team.
• Track record of improving retention, renewals, upsell and cross-sell.
• Strong coaching and people leadership skills.
• Experience using CRM and data to drive commercial decisions.

Responsibilities

• Lead, coach and develop an existing customer sales team.
• Drive retention, renewals and expansion revenue.
• Improve account planning and proactive customer engagement.
• Coach Account Managers on upsell and cross-sell opportunities.
• Use CRM and performance data to identify growth opportunities and churn risk.
• Run effective 1:1s, coaching sessions and development plans.
• Improve forecasting, pipeline visibility and sales discipline.
• Identify opportunities to improve processes, automation and productivity.
• Manage performance and support the team through change.

Skills

B2B sales leadership

SaaS/tech sales

Coaching & leadership

CRM data-driven

Forecasting & performance

Tools

CRM software

Job description

Certus Recruitment is working with an established and growing B2B SaaS/technology business looking for an experienced Sales Manager to lead its Existing Business team.

This is a people-focused leadership role with responsibility for retention, renewals and expansion revenue across an established customer base.

You’ll coach and develop Account Managers, improve commercial performance and create a more proactive, data-led approach to upselling, cross-selling and account growth.

The Role

• Lead, coach and develop an existing customer sales team
• Drive retention, renewals and expansion revenue
• Improve account planning and proactive customer engagement
• Coach Account Managers on upsell and cross-sell opportunities
• Use CRM and performance data to identify growth opportunities and churn risk
• Run effective 1:1s, coaching sessions and development plans
• Improve forecasting, pipeline visibility and sales discipline
• Identify opportunities to improve processes, automation and productivity
• Manage performance and support the team through change

Success is measured through team performance and customer growth rather than an individual sales target.

You’ll ideally have:

• 5+ years' B2B sales experience, ideally within SaaS or technology
• Experience leading an Account Management, Customer Sales or Existing Business team
• A track record of improving retention, renewals, upsell and cross-sell
• Strong coaching and people leadership skills
• Experience using CRM and data to drive commercial decisions
• Strong forecasting and performance management capability
• The confidence to coach salespeople through live opportunities and customer conversations
• Experience managing hybrid sales teams

The Opportunity

Join an established technology business with a strong customer base and take ownership of a team with significant potential for further commercial growth.

The focus is simple: retain great customers, identify expansion opportunities and develop a high-performing sales team.

£55,000 base + £45,000 variable | £100,000 OTE, plus a strong benefits package and ongoing development.

If you’re an experienced SaaS or technology sales leader who enjoys developing people and driving revenue from existing customers, we’d like to hear from you.

Certus Recruitment Group has 25 years' experience connecting exceptional talent with technology businesses across the UK, Europe, North America and APAC.