Sales Manager: Events

Forum Events & Media Group; Hertford; On-site; GBP 40,000 - 60,000; Full time

Job summary

Forum Events Ltd, based in Hertford, is seeking an Event Sales Manager to own 2-3 major B2B events annually, managing the full sales cycle and related media, newsletters and digital platforms. The role offers ownership, autonomy, and uncapped earning potential for a driven sales professional.

You will build a strong pipeline, perform proactive outreach, run consultative sales calls, and secure high-value deals while working closely with internal teams to deliver exceptional onsite experience and

Qualifications

• Experience in B2B event sales.
• Track record of meeting or exceeding sales targets.
• Ability to manage multiple events and client relationships.

Responsibilities

• Own 2-3 major B2B events per year including associated media, newsletters and digital platforms.
• Win and grow revenue through proactive outreach and campaigns.
• Conduct consultative sales calls with new and existing clients to close high-value deals.
• Develop relationships with decision-makers and negotiate favorable terms.
• Utilize CRM and processes to track opportunities and forecast results.
• Lead pre-event planning and ensure successful onsite experiences.

Skills

Sales pipeline management

CRM proficiency

Negotiation

Consultative selling

Relationship building

Tools

CRM software

Job description

Forum Events Ltd has been creating powerful business connections fornearly 30years. Based in Hertford, we specialise in high-impact, face-to-face Forums and Summits that bring together procurement professionals and industry suppliers.

Our mission is simple: connect the right people, at the right time, in the right environment.

We'reproud to foster a culture that's positive, fun, fast-paced, and focused on career growth.You'llbe joining a team that loves what they do and supports one another every step of the way.

WhatYou'llBe Doing

As an Event Sales Manager, you'll take full ownership of 2-3 major B2B events per year, along with their associated media, newsletter, and digital platforms. This is a 360 commercial role where you'll manage the full sales cycle, key client relationships, and deliver an exceptional event experience from start to finish.

This role is ideal for a driven sales professional who wants ownership, autonomy, and uncapped earning potential.

• Managing your own event revenue and achieving/exceeding sales targets
• Building a strong pipeline through proactive outreach, cold calling, and targeted campaigns
• Running confident consultative sales calls with new and existing clients
• Developing relationships with decision-makers and negotiating high-value deals
• Using CRM and sales processes effectively and consistently
• Leading pre-event planning, communication, and commercial delivery
• Working closely with internal teams to ensure client expectations are met
• Delivering an exceptional onsite experience and securing a strong rebook percentage
• Attending industry events to build networks and understand market trends