B2B Event Sales Leader — Uncapped Earnings

Forum Events & Media Group; Hertford; On-site; GBP 40,000 - 60,000; Full time

Job summary

Forum Events Ltd, based in Hertford, is seeking an Event Sales Manager to own 2-3 major B2B events annually, managing the full sales cycle and related media, newsletters and digital platforms. The role offers ownership, autonomy, and uncapped earning potential for a driven sales professional.

You will build a strong pipeline, perform proactive outreach, run consultative sales calls, and secure high-value deals while working closely with internal teams to deliver exceptional onsite experience and

Qualifications

• Experience in B2B event sales.
• Track record of meeting or exceeding sales targets.
• Ability to manage multiple events and client relationships.

Responsibilities

• Own 2-3 major B2B events per year including associated media, newsletters and digital platforms.
• Win and grow revenue through proactive outreach and campaigns.
• Conduct consultative sales calls with new and existing clients to close high-value deals.
• Develop relationships with decision-makers and negotiate favorable terms.
• Utilize CRM and processes to track opportunities and forecast results.
• Lead pre-event planning and ensure successful onsite experiences.

Skills

Sales pipeline management

CRM proficiency

Negotiation

Consultative selling

Relationship building

Tools

CRM software

Job description

Forum Events Ltd, based in Hertford, is seeking an Event Sales Manager to own 2-3 major B2B events annually, managing the full sales cycle and related media, newsletters and digital platforms. The role offers ownership, autonomy, and uncapped earning potential for a driven sales professional.

You will build a strong pipeline, perform proactive outreach, run consultative sales calls, and secure high-value deals while working closely with internal teams to deliver exceptional onsite experience and