Event Sales Director

Inspiring Search; Farringdon; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading events organization is seeking a Director of Event Sales in Farringdon, UK. The role involves driving revenue across various events and building partnerships. Candidates should possess over 10 years of experience and a strong network within the industry. Join a team focused on innovation and exceptional partner experiences while contributing to a purpose-driven mission.

Qualifications

• 10-12+ years’ experience in sponsorship and event sales, with a proven track record of exceeding commercial targets.
• Strong network of senior decision-makers across relevant sectors.
• Expertise in building event partnerships and revenue streams.
• Deep understanding of B2B and B2C events with the ability to identify trends.

Responsibilities

• Identify and convert new commercial opportunities through outreach.
• Develop and deliver multi-channel sales plans for B2B/B2C sponsorship.
• Create compelling event sales proposals.
• Collaborate with Events and Marketing teams for smooth delivery.
• Represent the brand at industry events to generate new opportunities.

Skills

Sponsorship and event sales experience

Strong negotiation skills

Relationship management

Financial acumen

Proficiency in CRM (Salesforce)

Presentation skills

Tools

Excel

Canva

Job description

Overview

Reporting to the Managing Director, the Event Sales Director is responsible for driving commercial success across a varied events portfolio spanning B2B and B2C summits, consumer festivals and awards programmes.

This senior commercial role will oversee all event-related revenue generation, developing strategic partnerships, sponsorships, and ticketed sales opportunities that align with the values of this purpose-driven organisation. The successful candidate will be ambitious, results-driven, and highly connected with deep experience in securing and growing high-value event partnerships.

Base pay range

Direct message the job poster from Inspiring Search

Responsibilities

• Identify and convert new commercial opportunities through proactive outreach and relationship building with senior decision-makers across all industries
• Develop and deliver multi-channel sales plans to drive B2B and B2C sponsorship
• Work within a high-performing sales team to achieve clear KPIs and individual sales targets
• Create compelling, insight-led event sales proposals that align with brand objectives and audience insights
• Collaborate closely with Events, Marketing, Partnerships, and Editorial teams to ensure seamless delivery and exceptional partner experience
• Accurately forecast and report on event revenue performance, pipeline development, and commercial trends
• Represent the brand at industry events, networking forums, and internal gatherings to elevate brand visibility and generate new opportunities
• Monitor and analyse market trends, competitor activity, and audience data to inform strategy and drive innovation across the events portfolio
• Support the upskilling and development of colleagues by sharing sales best practices, market insights, and partnership expertise

General Responsibilities

• Undertake any additional duties as reasonably directed by Management
• Adhere to company practices and procedures
• Promote collaboration and communication across teams and departments
• Represent the organisation with professionalism and integrity in all external interactions

Person Specification

Experience and Skills:

• 10–12+ years’ experience in sponsorship and event sales, with a proven track record of exceeding commercial targets
• Strong network of senior decision-makers across relevant sectors
• Expertise in building multi-platform event partnerships, awards sponsorships, and delegate or ticketed revenue streams
• Excellent negotiation, presentation, and relationship management skills
• Deep understanding of the B2B and B2C events and media landscape, with an ability to identify and act on emerging trends
• Strong financial acumen with experience in forecasting, budgeting, and commercial reporting
• Proficient in Canva, Salesforce (or similar CRM), Excel, and presentation tools
• Confident and credible representative of the brand at senior level

Attributes

• Strategic and entrepreneurial thinker with a hands-on approach
• Highly organised, commercially astute, and results-focused
• Ambitious, proactive, and tenacious in pursuit of new opportunities
• Creative problem-solver with a passion for delivering exceptional partner experiences
• Positive and purpose driven and aligned with the brand’s values and mission

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Events Services and Professional Training and Coaching