Sponsorship Sales Manager

Qualified Talent Limited; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Qualified Talent Limited in London (Hybrid) is hiring a Sales Manager to lead our events and exhibitions sales portfolio. You will drive new business, manage major accounts and coach a high-performing team to exceed revenue targets.

The role combines strategic account development with hands-on leadership, pipeline forecasting and cross-functional collaboration to deliver compelling event experiences for clients and partners.

Qualifications

• 3+ years in Sales Manager or equivalent leadership role.
• Proven success in B2B sales and high-value revenue.
• Experience coaching and developing sales teams.
• Strong new business, account management and negotiation skills.
• Experience with forecasting, KPIs and pipeline management.
• Excellent communication and relationship-building skills.
• Target-driven, resilient and proactive approach.

Responsibilities

• Lead and manage sales campaigns across new and established exhibitions.
• Achieve revenue, sales and KPI targets through new business and customer retention.
• Manage, coach and develop a high-performing sales team.
• Develop premium and strategic accounts, including major corporates and technology vendors.
• Personally manage major accounts and lead commercial negotiations.
• Own sales forecasting, pipeline management and revenue reporting.
• Develop and implement sales strategies to maximise portfolio growth.
• Run weekly pipeline meetings, coaching sessions and performance reviews.
• Support recruitment, onboarding, training and appraisals.
• Identify new markets, customer opportunities and competitor activity.
• Work closely with senior commercial and portfolio teams to deliver event and sales plans.

Skills

B2B Sales

Team Leadership

Account Management

Negotiation

Sales Forecasting

Job description

Sales Manager - Events & Exhibitions

Location: London (Hybrid)| Salary: Competitive | Full-time

Are you an experienced B2B Sales Manager with a proven track record of hitting revenue targets and leading high-performing sales teams?

We are seeking a commercially driven Sales Manager to lead sales across a growing portfolio of exhibitions and events. This is a hands‑on role combining team leadership, new business, key account management and revenue growth.

Key Responsibilities:

• Lead and manage sales campaigns across new and established exhibitions.
• Achieve revenue, sales and KPI targets through new business and customer retention.
• Manage, coach and develop a high-performing sales team.
• Develop premium and strategic accounts, including major corporates and technology vendors.
• Personally manage major accounts and lead commercial negotiations.
• Own sales forecasting, pipeline management and revenue reporting.
• Develop and implement sales strategies to maximise portfolio growth.
• Run weekly pipeline meetings, coaching sessions and performance reviews.
• Support recruitment, onboarding, training and appraisals.
• Identify new markets, customer opportunities and competitor activity.
• Work closely with senior commercial and portfolio teams to deliver event and sales plans.

About You:

• 3+ years' Sales Manager or equivalent leadership experience.
• Proven success in B2B sales and high-value revenue generation.
• Experience managing, coaching and developing sales teams.
• Strong new business, account management and negotiation skills.
• Experience with sales forecasting, KPIs and pipeline management.
• Excellent communication and relationship-building skills.
• A target-driven, resilient and proactive approach.
• Events, exhibitions or conference experience is desirable but not essential.