Sales Manager

Lawrence Dean Recruitment Ltd; Hertford; Hybrid; GBP 30,000 - 35,000; Full time

Benefits offered by this job

Hybrid working

23 days holiday + bank holidays

Birthday off

Free onsite parking

Company pension

Monthly incentives

Long service holiday

Regular company events

Job summary

Lawrence Dean Recruitment Ltd in Hertford is recruiting a Sales Account Manager for our client in the events sector. You will own a portfolio of B2B events, build relationships with businesses, and manage the full sales cycle from first contact to closing the deal at the event.

You should be comfortable prospecting, opening doors, and growing a personal pipeline, while developing long-term client partnerships and contributing to the company’s growth and event success.

Qualifications

• Several years of B2B sales experience with a track record of meeting targets.
• Able to build long-term commercial relationships with decision-makers.
• Comfortable prospecting and developing a personal sales pipeline.

Responsibilities

• Own a portfolio of B2B events and manage the full sales cycle from initial contact to closing the deal.
• Build relationships with businesses and develop new opportunities.
• Develop long-term client partnerships and ensure ownership of event success.

Skills

B2B sales

New business development

Relationship building

Objection handling

Pipeline management

Job description

Sales Account Manager Events

Up to £30-£35000 basic | £50,000+ OTE | Uncapped commission | Hybrid working

If youve built a number of years experience in sales, know that youre good at it, but feel like youre still only at the beginning of what could become a really successful career, this Sales Manager opportunity could be exactly the next step youre looking for.

Our client is an established events business with an impressive track record of developing and retaining its people. The MD has progressed through the business over more than 20 years, while around 70% of the wider team have been with the company for five years or more.

That longevity says a lot about the culture, but importantly, this isnt somewhere you need to wait years for your next opportunity. There is a genuine focus on career development, increased responsibility and giving ambitious people the opportunity to progress.

Where could this role take you?

Joining as a Sales Manager, youll take ownership of your own portfolio of B2B events, building relationships with businesses, developing new opportunities and managing the sales process from initial conversation through to securing the deal and ultimately meeting your clients at the event.

Theres plenty of new business involved, so youll need to be comfortable picking up the phone, opening doors and building your own pipeline. Equally, this isnt purely about making call after call youll develop long-term commercial relationships, manage existing clients and have genuine ownership of the success of your events.

And your earning potential reflects that responsibility. Alongside a basic salary of up to £35,000, there is an OTE of £50,000+ with uncapped commission, giving successful Sales Managers the opportunity to significantly increase their earnings as they develop. Note the salary range is up to £35K you will need to easily demonstrate your direct relevant experience to achieve the £35K.

Who are we looking for?

Were looking for someone with a few years of B2B sales experience who has developed the fundamentals but is still ambitious, hungry to learn and excited about where their career could go next.

Youll need to be confident developing new business, building rapport with decision‑makers, handling objections and closing opportunities. Just as importantly, you’ll be someone who wants to become part of a business for the longer term rather than simply looking for your next job.

For that reason, your motivation will be important throughout the interview process. If you apply for this Sales Manager position, you should be able to clearly and confidently explain why the role interests you, why this particular business appeals to you and how you see the opportunity fitting into your longer‑term career plans.

More about you?

Events, media, subscriptions or similar sales experience would be advantageous. Candidates from other backgrounds may be considered who have relevant transferable skills, eg Recruitment.

You will need to live in close proximity to Hertford typically 10-15miles radius. Everyone in the company lives local.

What’s on offer?

Alongside the earning and progression potential, you’ll receive hybrid working with two days per week from home as long as you are hitting target, 23 days holiday plus bank holidays, your birthday off, free onsite parking, company pension, monthly incentives, additional holiday for long service and regular company events.