Sales Manager

London Brewers Alliance; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading independent brewery in London seeks a Sales Manager with FMCG sales experience to drive sales across London and the South East. This role involves managing key accounts, fostering relationships, and identifying new business opportunities. Ideal candidates should have strong time management and communication skills, as well as a passion for craft beer. The position offers a competitive salary and perks including a bonus scheme, free beers, and an annual historical brewing trip.

Benefits

Free weekly beers in the taproom

Annual trip to a centre of brewing historical significance

Cycle to work scheme

Fresh coffee from Old Spike Roastery

Qualifications

• 1-2 years of FMCG sales experience, ideally within the drinks or craft beer industry.
• Excellent time management, organisation, and communication skills.
• Strong knowledge of the craft beer industry and existing on-trade network.

Responsibilities

• Manage and grow sales across London & the South East in a target-driven environment.
• Identify and convert new business opportunities into long-term customers.
• Deliver engaging brand training sessions and tastings within customer accounts.
• Deliver engaging brand training sessions.
• Accurately record activity in Breww CRM.

Skills

FMCG sales experience

Relationship building

Time management

Communication skills

Customer service

Sales strategy

Tools

Breww CRM

Job description

Overview

Location: London

Contract: Full-time

Salary: Competitive, and experience dependent, plus company pension, targeted bonus scheme, and 21 days holiday + bank holidays.

Start date: ASAP

About Us

Orbit Beers is an award-winning independent brewery producing a consistent, high-quality range of core beers and monthly specials. Our beers are inspired by European brewing heritage, with a passion for music and vinyl at the heart of everything we do.

The Role

Orbit Beers is looking for an experienced and driven Sales Manager with 1–2 years’ FMCG sales experience, ideally within the drinks or craft beer industry. Someone who is ready for a new challenge within a close-knit team.

This is a hands-on role within a small, independent brewery, suited to someone who thrives on building relationships, winning great accounts, and shaping sales strategy in a fast-moving environment.

You will take ownership of our sales performance, manage key accounts, and work closely with marketing, production, and operations to ensure sustainable, profitable growth — while staying true to Orbit’s values and quality-driven approach.

This is a field-based sales role, focused on building strong relationships, managing key on and off-trade accounts, and identifying new business opportunities across London and the South East. You’ll work from home, from our brewery taproom, and out in trade, so excellent time management, organisation, and communication skills are essential.

Key Responsibilities

• Manage and grow sales across London & the South East in a target-driven environment.
• Identify and convert new business opportunities into long-term customers.
• Build, maintain, and develop strong relationships with on- and off-trade accounts to secure listings, drive visibility, and optimise rate of sale.
• Plan and structure your week to maximise time in trade and account coverage, from pubs, restaurants, and hospitality groups to high-end bars and 5* Hotels.
• Ensure orders are recorded accurately, so that beer and POS are delivered on time.
• Deliver engaging brand training sessions and tastings within customer accounts.
• Accurately record activity and opportunities in Breww CRM, ensuring data is kept up to date, and contributing to weekly sales and marketing meetings.
• Deliver excellent levels of customer service across your account portfolio.
• Act as a brand ambassador at trade shows, festivals, and events (including evenings/weekends), and manage on-trade activations alongside the Marketing team.
• Develop expert knowledge of our beer range and the wider competitive industry landscape.
• 1–2 years’ field sales experience within FMCG (drinks industry preferred) and building new business in the on-trade.
• Proven ability to work towards targets and generate sales.
• Customer-centric, results-driven, and creative.
• Self-motivated, confident, and outgoing with the ability to foster relationships at various levels.
• Excellent communication and relationship-building skills (face-to-face, phone, and email).
• Strong time management and organisational skills.
• Proactive and resilient, with a positive attitude and the ability to overcome challenges and find solutions in order to succeed.
• Self-starter mindset with strong cross-functional collaboration skills.
• Ability to prioritise tasks and meet deadlines.
• Experience or strong knowledge of the craft beer industry.
• Existing on-trade network.
• A genuine interest in beer, music, and independent culture.

Reasons to join our team

• Opportunity to join an award-winning, independent brewery.
• Be a valued member of a collaborative, close-knit team of music and beer lovers.
• Free weekly beers in the taproom.
• Annual trip to a centre of brewing historical significance.
• Competitive salary and bonus scheme.
• Cycle to work scheme.
• Fresh coffee at the brewery from our friends at Old Spike Roastery.

If you think this role is for you, then please apply with a covering letter explaining why you want to work at Orbit Beers. [e-mail]