Sales Manager, AI SaaS Growth Leader

SonarSource; Greater London; On-site; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

Sonar is seeking a seasoned Sales Leader to head a team of Account Executives in a fast-growing AI‑enabled SaaS environment. You will guide pipeline development, forecast accuracy, and strategic account progression, while coaching reps toward quota attainment and career growth.

Based in London, you will partner with Sales Operations and Marketing to optimize territory strategy, win rates, and deal velocity, building a high‑performing, data‑driven sales culture.

Qualifications

• Have 10+ years of selling experience, including 5+ years of sales leadership experience.
• Experience leading and coaching high-performing account executives.
• Proven track record of meeting/exceeding sales targets in a B2B SaaS environment.
• Strong communication, negotiation, and presentation skills.
• Familiarity with sales tooling and accurate forecasting.
• Data-driven approach toperformance management and analytics.
• Bachelor’s degree or equivalent practical experience.

Responsibilities

• Lead, coach, and motivate a team of Account Executives to consistently meet or exceed quota.
• Own the team's pipeline: forecast monthly/quarterly, review deals, identify risks/opportunities.
• Recruit, onboard, and train new sales talent for future growth.
• Conduct regular 1:1s, deal reviews, and coaching sessions to develop reps.
• Partner with Sales Ops and Marketing to optimize territory planning and go-to-market execution.
• Analyze team metrics and act on insights to improve performance.
• Set clear goals and KPIs and hold the team accountable.
• Champion Sonar's CODE values and foster a high-performance culture.
• Escalate customer or deal issues as needed and report forecasts to leadership.

Skills

Sales leadership

Forecasting

Coaching

Negotiation

Sales enablement

Data-driven decisions

B2B SaaS sales

MEDDIC / MEDDPICC

Communication

Presentation

Education

Bachelor's degree or equivalent

Tools

Salesforce

Clari

Tableau

Job description

Sonar is seeking a seasoned Sales Leader to head a team of Account Executives in a fast-growing AI‑enabled SaaS environment. You will guide pipeline development, forecast accuracy, and strategic account progression, while coaching reps toward quota attainment and career growth.

Based in London, you will partner with Sales Operations and Marketing to optimize territory strategy, win rates, and deal velocity, building a high‑performing, data‑driven sales culture.