EMEA North AI SaaS Sales Leader

Sonar; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Sonar is seeking a results-driven Sales Manager to lead, coach, and grow a team of Account Executives driving new business and expansion revenue for our AI code verification and governance platform.

You’ll set your team's sales strategy, own pipeline and revenue growth, and develop reps into top performers, partnering with Marketing, Customer Success, and Sales Operations to keep the motion healthy and scalable.

Qualifications

• Over 10 years of selling experience, including 5+ years in sales leadership.
• Proven track record of meeting/exceeding targets as a team leader.
• Strong coaching and people-management skills.
• Excellent communication, negotiation, and presentation abilities.
• Experience with sales tools (Salesforce, Clari, Tableau) and forecasting.
• Data-driven decision making and AI-powered insights usage.
• Bachelor's degree or equivalent practical experience.
• Experience selling in B2B SaaS or technology environments.

Responsibilities

• Lead, coach, and motivate a team of Account Executives to meet or exceed quota.
• Own pipeline forecasting and risk identification on a monthly/quarterly basis.
• Recruit, onboard, and train new sales talent.
• Conduct regular 1:1s and deal reviews to enhance rep performance.
• Collaborate with Marketing and Sales Ops to optimize territory planning and lead flow.
• Monitor performance metrics and drive improvements across the team.
• Uphold Sonar's CODE values and foster a high-performance culture.
• Address customer or deal issues and report forecasts to leadership.

Skills

Sales leadership

Coaching & mentoring

Negotiation

Presentation skills

Salesforce / Clari

Data-driven thinking

B2B SaaS sales

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Salesforce

Clari

Tableau

Job description

Sonar is seeking a results-driven Sales Manager to lead, coach, and grow a team of Account Executives driving new business and expansion revenue for our AI code verification and governance platform.

You’ll set your team's sales strategy, own pipeline and revenue growth, and develop reps into top performers, partnering with Marketing, Customer Success, and Sales Operations to keep the motion healthy and scalable.