Sales Manager

Pembrook Resourcing; Wokingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading automotive sales company is seeking a Sales Manager to drive profitability and customer satisfaction in Wokingham. The ideal candidate will lead the sales team, exceeding targets and managing dealership operations. Experience in a sales leadership role within the motor trade and strong leadership skills are essential. Competitive salary and benefits included.

Benefits

Competitive salary with uncapped OTE

Company car and fuel allowance

Manufacturer and performance-based incentives

Ongoing training and career development

Pension and benefits

Qualifications

• Minimum 3 years in a sales leadership role within the motor trade.
• Experience as a Business Manager, Assistant Sales Manager or Sales Controller preferred.
• Understanding of finance and insurance products.

Responsibilities

• Manage day-to-day operations of the vehicle sales department.
• Drive new and used car sales performance in line with targets.
• Recruit, train, mentor and develop sales executives.
• Monitor individual and team KPIs.

Skills

Leadership and people management skills

Achieving sales targets

Understanding of motor trade operations

Communication and negotiation skills

Commercial awareness

Motivating and influencing others

Proficient in DMS and CRM systems

Education

Sales leadership experience in motor trade

FCA accreditation

Full UK driving licence

Tools

Pinnacle

Kerridge

DealerWeb

Job description

Sales Manager Motor Trade

Location: Wokingham

Salary: 40K Basic - 60K OTES

Reporting To: General Manager / Dealer Principal

Department: Sales

Employment Type: Full-Time

Job Purpose

To lead and manage the sales team in delivering outstanding results ensuring sales targets are met or exceeded. Responsible for driving profitability, customer satisfaction and compliance within a franchised or independent motor dealership.

Key Responsibilities

• Manage day-to-day operations of the vehicle sales department.
• Drive new and used car sales performance in line with targets and forecasts.
• Recruit, train, mentor and develop sales executives.
• Monitor and manage individual and team KPIs (e.g. enquiry conversion, profit per unit, finance penetration).
• Maintain high levels of customer satisfaction (CSI) and ensure compliance with brand standards.
• Oversee vehicle stock levels including ordering, pricing and ageing.
• Implement and monitor effective sales processes and CRM usage.
• Liaise with manufacturers, finance partners and marketing teams to support campaigns and dealership promotions.
• Conduct regular sales meetings and performance reviews.
• Ensure FCA compliance and adherence to company and industry standards.

Key Skills & Competencies

• Strong leadership and people management skills.
• Proven track record of achieving and exceeding sales targets.
• In-depth understanding of motor trade retail operations.
• Excellent communication and negotiation skills.
• High level of commercial awareness and analytical ability.
• Ability to motivate and influence others.
• Proficient in DMS and CRM systems (e.g. Pinnacle, Kerridge, DealerWeb).

Qualifications & Experience

• Minimum 35 years in a sales leadership role within the motor trade.
• Previous experience as a Business Manager, Assistant Sales Manager or Sales Controller preferred.
• FCA accreditation and understanding of finance and insurance products.
• Full UK driving licence.

Working Hours

Typically Monday–Saturday with a day off during the week. Weekend and occasional evening work expected.

What We Offer

• Competitive basic salary with uncapped OTE.
• Company car and fuel allowance.
• Manufacturer and performance-based incentives.
• Ongoing training and career development.
• Pension and other company benefits.