Sales Manager

White-Recruitment; Birmingham; On-site; GBP 50,000 - 55,000; Full time

Job summary

White-Recruitment in the United Kingdom is seeking a Sales Manager to lead a UK-wide field-based role in packaging machinery with extensive travel requirements. The role focuses on driving market share, developing OEM partnerships, and expanding product penetration within an established customer base.

You will own a territory, drive business development, and shape sales strategy while building long-term relationships across the food packing industry.

Qualifications

• Minimum 3 years’ experience in technical sales within packaging machinery/food packing market.
• Proven track record of winning new business and exceeding sales targets
• Strong consultative, solution-led sales approach
• Technically competent, with the ability to communicate complex solutions clearly
• Commercially astute with a structured and proactive mindset
• Excellent interpersonal and relationship-building skills
• Self-motivated and comfortable working autonomously in a field-based role
• Willingness to travel extensively across the UK, with occasional international travel

Responsibilities

• Develop and execute structured sales strategies across the UK market
• Drive new business acquisition within the produce and food packing sector
• Identify and secure new OEM partnerships
• Introduce new products and solutions into existing accounts
• Build and maintain long-term customer relationships at multiple levels
• Conduct market and competitor analysis to support commercial positioning
• Prepare accurate monthly, quarterly, and annual sales forecasts
• Contribute to wider business planning and growth strategy
• Operate in line with company KPIs and profitability targets

Skills

Technical sales

Packaging machinery

Food packing market

Relationship building

Job description

Sales Manager (478706) Birmingham, England

Salary: GBP50000 - GBP55000 per annum

Sales Manager – Packaging Machinery
UK Wide | Field Based | Extensive Travel Required

We are recruiting for an experienced and commercially driven Sales Manager orSales Engineer to join a well-established and innovative packaging solutions provider, recognised for delivering high-quality vertical packaging systems into the food and produce sectors.

This is a high-impact, autonomous role focused on driving UK market share, developing OEM partnerships, and expanding product penetration within an already strong customer base.

The Opportunity

You will take ownership of a territory, leading business development initiatives and building long-term strategic relationships across the produce and food packing industry. The position offers the opportunity to play a key role in shaping sales strategy and contributing to the continued growth of a respected and technically advanced organisation.

The business is known for its expertise in vertical form-fill-seal packaging technology, providing efficient, reliable, and high-performance machinery tailored to high-volume food production environments.

Key Responsibilities

• Develop and execute structured sales strategies across the UK market
• Drive new business acquisition within the produce and food packing sector
• Identify and secure new OEM partnerships
• Introduce new products and solutions into existing accounts
• Build and maintain long-term customer relationships at multiple levels
• Conduct market and competitor analysis to support commercial positioning
• Prepare accurate monthly, quarterly, and annual sales forecasts
• Contribute to wider business planning and growth strategy
• Operate in line with company KPIs and profitability targets

About You

• Minimum 3 years’ experience in technical sales within packaging machinery/food packing market.
• Proven track record of winning new business and exceeding sales targets
• Strong consultative, solution-led sales approach
• Technically competent, with the ability to communicate complex solutions clearly
• Commercially astute with a structured and proactive mindset
• Excellent interpersonal and relationship-building skills
• Self-motivated and comfortable working autonomously in a field-based role
• Willingness to travel extensively across the UK, with occasional international travel

What’s on Offer

• Performance-related bonus
• High level of autonomy and ownership of UK territory
• Opportunity to work with advanced packaging technology
• Clear scope to influence growth strategy and progression within the business