Area Sales Manager

White Recruitment Construction; Leicester; On-site; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Company car

Pension

Mobile phone

Laptop

25 days holiday + bank holidays

Job summary

White Recruitment Construction is seeking an Area Sales Manager for the Midlands to drive new business in packaging machinery for FMCG manufacturers. This hunter role handles the full sales cycle from prospecting to closing orders, with a consultative, solution-led approach.

You will build a robust pipeline, negotiate contracts and collaborate with engineering teams to ensure project delivery, with uncapped commission and a competitive base salary.

Qualifications

• Experience selling packaging machinery.
• Experience selling into the FMCG or food manufacturing sector.
• Proven track record of winning new business and exceeding sales targets.
• Strong commercial negotiation and presentation skills.
• Self-motivated, proactive and highly organised.
• Able to manage a field-based territory.
• Full UK driving licence is essential.

Responsibilities

• Identify and win new business opportunities across the Midlands.
• Develop relationships with food and FMCG manufacturers.
• Present and demonstrate packaging solutions to customers.
• Prepare quotations and commercial proposals.
• Negotiate contracts through to order closure.
• Maintain an active sales pipeline and meet targets.
• Collaborate with engineering and project teams to ensure delivery.

Skills

Packaging machinery

FMCG sector

New business development

Negotiation

Presentations

Field-based sales

Full UK driving licence

Job description

Area Sales Manager
Midlands
£45,000-£50,000 Basic Salary + Uncapped Commission (OTE £60,000-£80,000) + Company Car + Benefits

Are you a driven, new business-focused sales professional with experience selling packaging machinery into the FMCG sector? Do you thrive on winning new business, building relationships, and closing high-value capital equipment deals?

Our client is a leading supplier of innovative packaging machinery and automation solutions. Due to continued growth, they are looking to appoint an ambitious Area Sales Manager to develop and grow business across the Midlands.

The Role

This is a true hunter role where you'll be responsible for identifying, developing and securing new business opportunities with food and FMCG manufacturers. You'll manage the complete sales cycle, from prospecting and site surveys through to proposal, negotiation and closing orders. Capital equipment sales typically involve consultative, solution-led selling and longer sales cycles.

Key Responsibilities

• Generate and win new business across the South
• Develop relationships with food and FMCG manufacturers.
• Identify packaging challenges and recommend tailored machinery solutions.
• Conduct customer meetings, demonstrations and site visits.
• Prepare quotations and commercial proposals.
• Negotiate contracts through to order.
• Maintain an active pipeline and achieve sales targets.
• Work closely with engineering and project teams to ensure successful project delivery.

Requirements

• Essential: Previous experience selling packaging machinery.
• Essential: Experience selling into the FMCG or food manufacturing sector.
• Proven track record of winning new business and exceeding sales targets.
• Strong commercial negotiation and presentation skills.
• Self-motivated, proactive and highly organised.
• Comfortable managing a field-based territory.
• Full UK driving licence is essential.

Package

• £45,000-£50,000 basic salary
• Uncapped commission with realistic OTE between £60,000-£80,000
• Company car
• Pension
• Mobile phone and laptop
• 25 days holiday plus bank holidays
• Ongoing product training and career progression