Area Sales Manager

WR Engineering; Tyseley; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Company car

Pension

Mobile phone and laptop

25 days holiday

Ongoing product training and career-

Job summary

WR Engineering is seeking an ambitious Area Sales Manager to cover the Midlands (Field Based). This true hunter role focuses on new business with food and FMCG manufacturers, managing the full sales cycle from prospecting and site surveys through to proposal, negotiation and order closing.

The package includes £45,000 basic salary, uncapped commission with OTE £60,000–£80,000, a company car, pension, mobile phone and laptop, plus 25 days holiday and ongoing product training with career

Qualifications

• Previous experience selling packaging machinery.
• Experience selling into the FMCG or food manufacturing sector.
• Proven track record of winning new business and exceeding sales targets.
• Strong commercial negotiation and presentation skills.
• Self-motivated, proactive and highly organised.
• Comfortable managing a field-based territory.
• Full UK driving licence is essential.

Responsibilities

• Generate and win new business across the Midlands.
• Develop relationships with food and FMCG manufacturers.
• Identify packaging challenges and recommend tailored machinery solutions.
• Conduct customer meetings, demonstrations and site visits.
• Prepare quotations and commercial proposals.
• Negotiate contracts through to order.
• Maintain an active pipeline and achieve sales targets.
• Work closely with engineering and project teams to ensure successful project delivery.

Skills

New business sales

FMCG packaging

Negotiation

Presentation skills

Field sales

Territory management

Job description

Area Sales Manager

Midlands (Field Based)

£45,000 Basic Salary + Uncapped Commission (OTE £60,00-£80,000) + Company Car + Benefits

Are you a driven, new business-focused sales professional with experience selling packaging machinery into the FMCG sector? Do you thrive on winning new business, building relationships, and closing high-value capital equipment deals?

Our client is a leading supplier of innovative packaging machinery and automation solutions. Due to continued growth, they are looking to appoint an ambitious Area Sales Manager to develop and grow business across the Midlands.

The Role

This is a true hunter role where you'll be responsible for identifying, developing and securing new business opportunities with food and FMCG manufacturers. You'll manage the complete sales cycle, from prospecting and site surveys through to proposal, negotiation and closing orders. Capital equipment sales typically involve consultative, solution-led selling and longer sales cycles.

Key Responsibilities

• Generate and win new business across the Midlands.
• Develop relationships with food and FMCG manufacturers.
• Identify packaging challenges and recommend tailored machinery solutions.
• Conduct customer meetings, demonstrations and site visits.
• Prepare quotations and commercial proposals.
• Negotiate contracts through to order.
• Maintain an active pipeline and achieve sales targets.
• Work closely with engineering and project teams to ensure successful project delivery.

Requirements

• Essential: Previous experience selling packaging machinery.
• Essential: Experience selling into the FMCG or food manufacturing sector.
• Proven track record of winning new business and exceeding sales targets.
• Strong commercial negotiation and presentation skills.
• Self-motivated, proactive and highly organised.
• Comfortable managing a field-based territory.
• Full UK driving licence is essential.

Package

• £45,000 basic salary
• Uncapped commission with realistic OTE between £60,000-£80,000
• Company car
• Pension
• Mobile phone and laptop
• 25 days holiday plus bank holidays
• Ongoing product training and career progression