Area Sales Manager

WR Engineering; Leicester; On-site; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Company car

Pension

Mobile phone

Laptop

25 days holiday

Job summary

WR Engineering, a leading supplier of packaging machinery and automation solutions, is seeking an Area Sales Manager to develop and grow business across the Midlands.

You will hunt for new opportunities, manage the full sales cycle from prospecting to closing, and build long-term relationships with FMCG and food manufacturers, delivering tailored, high-value solutions.

Qualifications

• Experience selling packaging machinery to FMCG/food manufacturers is essential.
• Proven track record of winning new business and exceeding sales targets.
• Strong negotiation and presentation skills are required.
• Self-motivated, proactive and highly organised; able to manage a field-based territory.

Responsibilities

• Generate and win new business across the Midlands.
• Develop relationships with food and FMCG manufacturers.
• Identify packaging challenges and recommend tailored machinery solutions.
• Conduct customer meetings, demonstrations and site visits.
• Prepare quotations and commercial proposals.
• Negotiate contracts through to order.
• Maintain an active pipeline and achieve sales targets.
• Work closely with engineering and project teams to ensure successful project delivery.

Skills

Packaging machinery sales

FMCG sales

New business development

Negotiation

Presentation

Self-motivation

Field sales

Driving licence

Job description

Area Sales Manager

Midlands

£45,000-£50,000 Basic Salary + Uncapped Commission (OTE £60,000-£80,000) + Company Car + Benefits

Our client is a leading supplier of innovative packaging machinery and automation solutions. Due to continued growth, they are looking to appoint an ambitious Area Sales Manager to develop and grow business across the Midlands.

The Role

This is a true hunter role where you'll be responsible for identifying, developing and securing new business opportunities with food and FMCG manufacturers. You'll manage the complete sales cycle, from prospecting and site surveys through to proposal, negotiation and closing orders. Capital equipment sales typically involve consultative, solution-led selling and longer sales cycles.

Key Responsibilities

• Generate and win new business across the South
• Develop relationships with food and FMCG manufacturers.
• Identify packaging challenges and recommend tailored machinery solutions.
• Conduct customer meetings, demonstrations and site visits.
• Prepare quotations and commercial proposals.
• Negotiate contracts through to order.
• Maintain an active pipeline and achieve sales targets.
• Work closely with engineering and project teams to ensure successful project delivery.

Requirements

• Essential: Previous experience selling packaging machinery.
• Essential: Experience selling into the FMCG or food manufacturing sector.
• Proven track record of winning new business and exceeding sales targets.
• Strong commercial negotiation and presentation skills.
• Self-motivated, proactive and highly organised.
• Comfortable managing a field-based territory.
• Full UK driving licence is essential.

Package

• £45,000-£50,000 basic salary
• Uncapped commission with realistic OTE between £60,000-£80,000
• Company car
• Pension
• Mobile phone and laptop
• 25 days holiday plus bank holidays
• Ongoing product training and career progression