Area Sales Manager

WR Engineering; Birmingham; On-site; GBP 45,000 - 80,000; Full time

Benefits offered by this job

Company car

Pension

25 days holiday

Job summary

WR Engineering is seeking an Area Sales Manager for the Midlands to drive new business in packaging machinery for FMCG manufacturers. This field-based role focuses on hunting and closing high-value capital equipment deals, with a realistic OTE (£60,000–£80,000) on top of a £45,000 base salary.

You will manage the full sales cycle from prospecting to order, build strong customer relationships, and work closely with engineering teams to ensure successful project delivery.

Qualifications

• Experience selling packaging machinery.
• Experience selling into FMCG/food manufacturing.
• Proven track record of winning new business and exceeding sales targets.
• Full UK driving licence.

Responsibilities

• Identify, develop and secure new business opportunities in the Midlands.
• Manage the full sales cycle from prospecting to closing orders.
• Conduct site surveys, demonstrations and customer meetings.
• Prepare quotations and commercial proposals.
• Negotiate contracts through to order and maintain pipeline.
• Collaborate with engineering and project teams to ensure successful delivery.

Skills

New business development

Negotiation

Presentation skills

Sales experience

Field sales

Job description

Area Sales Manager Midlands (Field Based)

£45,000 Basic Salary + Uncapped Commission (OTE £60,00-£80,000) + Company Car + Benefits

Are you a driven, new business-focused sales professional with experience selling packaging machinery into the FMCG sector? Do you thrive on winning new business, building relationships, and closing high-value capital equipment deals?

Our client is a leading supplier of innovative packaging machinery and automation solutions. Due to continued growth, they are looking to appoint an ambitious Area Sales Manager to develop and grow business across the Midlands.

The Role

This is a true hunter role where you'll be responsible for identifying, developing and securing new business opportunities with food and FMCG manufacturers. You'll manage the complete sales cycle, from prospecting and site surveys through to proposal, negotiation and closing orders. Capital equipment sales typically involve consultative, solution-led selling and longer sales cycles.

Key Responsibilities

• Generate and win new business across the Midlands.
• Develop relationships with food and FMCG manufacturers.
• Identify packaging challenges and recommend tailored machinery solutions.
• Conduct customer meetings, demonstrations and site visits.
• Prepare quotations and commercial proposals.
• Negotiate contracts through to order.
• Maintain an active pipeline and achieve sales targets.
• Work closely with engineering and project teams to ensure successful project delivery.

Requirements

• Essential: Previous experience selling packaging machinery.
• Essential: Experience selling into the FMCG or food manufacturing sector.
• Proven track record of winning new business and exceeding sales targets.
• Strong commercial negotiation and presentation skills.
• Self-motivated, proactive and highly organised.
• Comfortable managing a field-based territory.
• Full UK driving licence is essential.

Package

• £45,000 basic salary
• Uncapped commission with realistic OTE between £60,000-£80,000
• Company car
• Pension
• Mobile phone and laptop
• 25 days holiday plus bank holidays
• Ongoing product training and career progression