Sales Director

MacGregor Black; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading company in the beverage industry is seeking a Sales Director to drive national strategies and sales growth. This permanent role based in London offers a chance to work with a premium brand and influence its growth trajectory. Ideal candidates have a strong sales background in the drinks industry and a network that spans various channels.

Qualifications

• Proven track record of delivering sales growth in the UK drinks industry.
• Strong On & Off Trade knowledge and an established network.
• Experience with national retail and wholesale customers.

Responsibilities

• Lead the development and execution of the UK sales strategy.
• Identify and secure new commercial opportunities.
• Build relationships with key wholesale and distributor partners.

Skills

Sales Growth

Commercial Strategy

On Trade Knowledge

Off Trade Knowledge

Contract Negotiation

Networking

Autonomy

Job description

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Recruitment Consultant for global roles within the Beverage Industry at MacGregor Black.

Are you a commercially focused sales leader with a passion for premium spirits?

Do you have strong contacts across the On & Off Trade, and know how to win new listings?

Ready to take a challenger brand to the next level in the UK drinks market?

MacGregor Black is partnering with a Premium Drinks Business on a high-growth journey in the search for a Sales Director. This is a permanent position based in London.

As the Sales Director, you will focus on developing and executing a national commercial strategy, managing key relationships, and delivering sustainable sales growth across multiple channels.

This is a brand with genuine momentum, founded by passionate industry insiders and backed by investment. They’ve built a beautifully crafted product with strong category potential and a clear commercial ambition to scale in the coming years. For the right person, this is a chance to make a tangible impact and grow with the business.

Key Responsibilities

• Lead the development and execution of the UK sales strategy across both On Trade and Off Trade channels
• Identify and secure new commercial opportunities with premium bars, restaurants, hotel groups, specialist retailers, national grocers, and e-commerce platforms
• Build and manage relationships with key wholesale and distributor partners, ensuring strong alignment and sales performance
• Set and track commercial KPIs, building accurate forecasts and reporting regularly to senior leadership and investors
• Support brand planning and marketing alignment, ensuring commercial and brand activity are fully integrated
• Represent the business at trade shows, tastings, and buyer meetings to build profile and brand awareness
• Provide leadership on commercial structure and growth planning, including future team hires as the business scales

What are we looking for?

• Proven track record of delivering sales growth in the UK drinks industry, ideally within premium spirits or challenger brands
• Strong On & Off Trade knowledge, with an established network of buyers, distributors, and retail decision-makers
• Experience working with national retail and wholesale customers, including contract negotiation and JBPs
• Commercially minded with the ability to balance strategy with hands-on execution in a lean environment
• Confident communicator with the gravitas to represent a premium brand at senior level
• Results-oriented, self-motivated, and comfortable operating with autonomy
• Based in or able to regularly access the London market

Salary – Full Salary and benefits package to be discussed during initial screening.

To apply, please contact Kieron Hall at MacGregor Black.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Industries

  Food and Beverage Manufacturing and Beverage Manufacturing

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