Sales Director

Briggs Equipment; Dewsbury; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Bonus and incentives

Career development pathways

Pension scheme

Job summary

Forkway Group, part of Briggs Equipment UK, is seeking an experienced Sales Director to lead the sales function across the North and South of England. You will drive profitable growth, strengthen customer relationships and oversee multi-product portfolios including new equipment, rental, service contracts and used equipment.

The role requires proven senior sales leadership, strong stakeholder management and a track record of developing high-performing teams.

Qualifications

• Senior sales leadership experience in materials handling or related sectors.
• Proven ability to develop strategic partnerships and key accounts.
• Strong commercial acumen with focus on profitability and growth.
• Demonstrated leadership in building and motivating high-performing sales teams.
• Experience using data, KPIs, forecasting and CRM systems.

Responsibilities

• Lead and develop the sales function across North and South England.
• Set and monitor targets, pipelines and forecasting with senior leadership.
• Develop and expand product and service solutions to meet customer needs.
• Mentor and develop sales teams through regular coaching and reviews.
• Manage key customer accounts and drive long-term partnerships.

Skills

Sales leadership

Strategic partnerships

CRM

Forecasting

Stakeholder management

Tools

CRM software

Job description

Sales Director

Contract: Permanent
Location: Dewsbury

Forkway Group, part of Briggs Equipment UK, is a leading provider of materials handling solutions, powered access equipment, and asset management services across the UK. Backed by the strength, stability and expertise of the wider Briggs Equipment Group, Forkway delivers innovative solutions and exceptional customer service to businesses nationwide.

We are looking for an experienced and commercially driven Sales Director to lead and develop our sales function across the North and South of England. Reporting into the senior leadership team, you will play a pivotal role in delivering profitable growth, strengthening customer relationships, and driving sales excellence across the business.

If you are a proven sales leader with a passion for developing high-performing teams and creating long-term customer partnerships, we would love to hear from you.

The Impact You Will Have

• Champion all aspects of Health & Safety, ensuring company policies, procedures and initiatives are consistently followed.
• Lead, coach and mentor the sales team to achieve individual and collective targets through regular one-to-one meetings, performance reviews and development plans.
• Ensure the right product and service solutions are available to meet customer requirements.
• Set, measure and monitor key performance indicators, sales targets and activity metrics for direct reports, providing accurate reporting to senior leadership.
• Define and deliver overall business sales targets, coordinating sales pipelines and forecasting activities across the team.
• Make sound commercial decisions that support long-term profitability and sustainable growth.
• Collaborate with Briggs Equipment UK businesses and key partners to maximise commercial opportunities and customer value.
• Identify skills gaps within the sales function and implement targeted training and development initiatives.
• Build strong working relationships across the wider business, fostering a collaborative and customer-focused culture.
• Drive sales growth across the full product and service portfolio, including New Equipment, Short and Long-Term Rental, Service Contracts and Used Equipment.
• Develop and expand used equipment sales channels to maximise revenue and margin opportunities.
• Ensure effective utilisation of CRM systems to maintain data integrity, support territory management and accurate sales reporting.
• Contribute to overall business strategy, operational development and P&L performance as a member of the leadership team.
• Personally manage and develop key customer accounts, building long-term partnerships and delivering tailored solutions.
• Lead the Net Promoter Score (NPS) programme, driving continuous improvement and best-in-class customer engagement.

What Will Help You Excel in This Role

• Proven experience in a senior sales leadership role, preferably within materials handling, capital equipment, fleet, rental, engineering or a related sector.
• Exceptional customer relationship management skills with a track record of developing strategic partnerships.
• Strong commercial acumen and understanding of asset lifecycle management.
• Excellent influencing, negotiation and communication skills with the ability to engage stakeholders at all levels.
• Demonstrable leadership capability with experience building, developing and motivating successful sales teams.
• Experience managing sales performance through data, KPIs, forecasting and CRM systems.
• A strong commitment to promoting a positive Health & Safety culture across all business activities.

What You Can Expect From Us

• Competitive and negotiable salary package.
• Attractive bonus and incentive opportunities.
• Ongoing career development and progression opportunities.
• Contributory pension scheme with employer contributions
• Access to a range of high street discounts and employee benefits.
• The opportunity to play a key role in shaping the future success of Forkway and the wider Briggs Equipment UK Group.

Forkway is committed to creating an inclusive workplace. If you require any reasonable adjustments during the recruitment process, please let our Recruitment Team know and we will be happy to support you.