Field Sales Manager

Briggs Equipment; West of England; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Profitshare bonus

Contributory pension

Paycare and eyecare health scheme

High street discounts

Job summary

Briggs Equipment is seeking a Field Sales Manager in the Bristol area to support the Regional Sales Team with coaching and in-field guidance, ensuring regional sales targets are met. You will help create bespoke territory plans and manage a small portfolio of accounts to align with sales processes and maintain strong relationships with customers.

Key duties include developing strategic plans, pursuing new business, growing the pipeline, and providing market insights.

Qualifications

• Proven track record of success in direct sales.
• Ability to coach and support field sales teams.
• Strong presentation and negotiation skills.
• Experience with territory planning and account management.
• Comprehensive knowledge of materials handling equipment.

Responsibilities

• Develop and execute strategic sales plans for existing and prospective customers to achieve revenue, profit and unit targets.
• Identify, pursue and secure new business opportunities, including competitive accounts.
• Maintain pipeline growth and sales activity with meetings, quotations and orders.
• Collaborate with Key and National Account teams to develop strategic opportunities.
• Utilise CRM and other systems to maintain customer records and generate quotations.
• Provide accurate sales forecasts and market insights to the Regional Sales Manager.
• Assist with onboarding and development of new team members.

Skills

Direct sales

Presentation skills

Negotiation

CRM proficiency

Stakeholder engagement

Analytical skills

Team coaching

Tools

CRM systems

Job description

The Opportunity:Field Sales Manager

Contract: Permanent

Location: Bristol

The Briggs Equipment Group is a leading provider of asset management and maintenance solutions across the UK and Ireland. If you don’t feel like you meet all of the role criteria outlined below please don’t let that discourage you from applying.

As a Field Sales Manager you would be supporting the activity of the Regional Sales Team, providing coaching and in field support as well as supporting the Regional Sales Manager as and when required.To ensure that all sales targets of the regional sales team are achieved in line with company financial expectations. To work with the Regional Sales Manager to create bespoke territory plans and actions specific to each regional sales territory. Manage a small portfolio of accounts in order to stay in tune with both our sales processors and to maintain their own sales skills

The Impact you will have:

• Develop and execute strategic sales plans for both existing and prospective customers to achieve annual revenue, profit and unit sales targets.
• Identify, pursue and secure new business opportunities, including competitive and strategic accounts.
• Maintain a strong focus on pipeline growth and sales activity, ensuring consistent delivery of customer meetings, quotations and orders.
• Gather, analyse and interpret market intelligence to identify emerging trends, opportunities and potential growth areas within key sectors and accounts.
• Ensure the accurate and timely preparation of quotations, proposals and customer orders in line with company processes.
• Collaborate with Key and National Account teams to develop and secure strategic sales opportunities where required.
• Utilise CRM and other business systems effectively to maintain accurate customer records, track opportunities and generate quotations.
• Provide accurate sales forecasts, market insights and performance reports to the Regional Sales Manager.
• Act as a subject matter expert, providing specialist knowledge and guidance on VNA, Big Trucks, non-core products and bespoke customer solutions.
• Support the preparation and delivery of tenders, proposals and business development opportunities through specialist product expertise.
• Assist with the onboarding, development and integration of new team members, providing support and guidance across the business.
• Conduct regular field-based reviews and coaching sessions to ensure the delivery of high-quality customer proposals, quotations and sales activity.
• Identify training and development needs within the team and work closely with the Briggs Training Academy and Regional Sales Manager to deliver effective support.
• Provide leadership and operational support to the Regional Sales Manager as required, including deputising during periods of absence, annual leave or high business demand.

What will help you to excel in this role:

• Proven track record of success in a direct sales environment, consistently delivering against challenging commercial targets.
• Strong presentation, negotiation and IT skills, with the ability to effectively communicate complex solutions to a range of audiences.
• Demonstrated ability to work collaboratively as part of a high-performing team while also operating independently when required.
• Excellent interpersonal and communication skills, with the ability to influence and engage stakeholders at all levels, both internally and externally.
• Strong commercial acumen with a sound understanding of financial principles and business performance drivers.
• Results-driven mindset with a proven ability to achieve and exceed sales objectives.
• Highly developed analytical and problem-solving skills, with the ability to interpret data and identify opportunities for growth.
• Strong questioning, listening and consultative selling skills, enabling the identification of customer needs and the delivery of tailored solutions.
• Comprehensive knowledge of materials handling equipment and associated industry applications.
• Good understanding of marketing principles, business development strategies and account planning methodologies.
• Proven ability to effectively manage, organise and prioritise a demanding and varied workload.
• Strong understanding of a range of commercial contract types, including funding and procurement options.
• Excellent customer engagement and relationship-building skills, with the ability to establish credibility and long-term partnerships.
• Self-motivated, resilient and adaptable, with a proactive approach to identifying and securing new business opportunities.

What you can expect from us:

• Negotiable base salary
• Future development and career opportunities
• Contributory pension scheme with employer contributions up to 6%
• Profitshare bonus based on business performance
• Paycare and eyecare health scheme
• High street discounts

If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment team and inform them prior to attending so we can ensure these are met