Area Sales Manager

Forktruck Solutions Ltd - Join the Lithium Power Revolution; Wakefield; On-site; GBP 40,000 - 64,000; Full time

Benefits offered by this job

Electric company vehicle provided

25 days annual leave (+ bank holidays)

Job summary

Forktruck Solutions Ltd is a specialist provider of lithium-powered materials handling equipment, offering a full range of trucks and related services from the Wakefield depot. The Area Sales Manager will drive sales within an assigned territory, identify opportunities, manage accounts and deliver product presentations and demonstrations.

The role requires strong sales skills, account management experience, and the ability to conduct site surveys.

Qualifications

• Strong sales and business development skills with prospecting, lead qualification and closing deals.
• Experience in account management and building long-term partnerships.
• Knowledge of materials handling or related sectors is beneficial.
• Ability to conduct site surveys and understand customer requirements to recommend solutions.
• Excellent written and verbal communication, suitable for diverse audiences.
• Proficiency with basic IT tools and CRM systems for pipeline, reporting and planning.
• Organised and with good time-management, focused on targets and deadlines.
• Full UK driving licence and willingness to travel within the assigned area.

Responsibilities

• Identify and qualify new business opportunities within the territory.
• Manage existing customer accounts and develop long-term partnerships.
• Conduct site visits and product demonstrations to present solutions.
• Prepare quotations and negotiate pricing and contract terms.
• Maintain accurate CRM records and collaborate with service/operations teams.
• Provide market feedback to support product and strategy development.

Skills

Sales & BD

Account management

Presentation skills

Territory planning

Time management

Driving licence

Tools

CRM software

Job description

Forktruck Solutions Ltd is a specialist provider of lithium-powered materials handling equipment, including pallet trucks, forklifts, order pickers, reach trucks, articulated VNA trucks, tow tractors, utility vehicles, and automated driverless MHE. Since 1998, the company has supported a wide range of sectors such as manufacturing, distribution, local government, agriculture, industrial operations, estate management, and leisure parks. Forktruck Solutions specialise in EP & Combilift equipment, operating with over 300 rental machines, 18 engineers, and a growing service network. The team focuses on optimising customer productivity and reducing operating costs through rental services, parts supply, offsite workshop and mobile repairs. Applicants can expect to join an organisation committed to exceptional service quality and industry-leading after-sales support.

Role Description

The Area Sales Manager role is a full-time position based from our depot in Wakefield. This role is responsible for developing and managing sales within an assigned territory, focusing on lithium-powered materials handling equipment and related services. Day-to-day tasks include identifying and qualifying new business opportunities, managing existing customer accounts, conducting site visits, and delivering product presentations and demonstrations. The Area Sales Manager will prepare quotations, negotiate pricing and contract terms, and follow up on leads to achieve sales targets. The role also involves maintaining accurate CRM records, collaborating closely with service and operations teams, and providing market feedback to support product and strategy development.

Qualifications

• Strong sales and business development skills, including prospecting, lead qualification, and closing deals.
• Experience in account management and customer relationship management, with the ability to build long-term partnerships.
• Knowledge of materials handling, industrial equipment, or related sectors is highly beneficial.
• Ability to conduct site surveys, understand customer operational requirements, and recommend suitable solutions.
• Effective communication and presentation skills, both written and verbal, suitable for diverse customer audiences.
• Proficiency with basic IT tools and CRM systems for managing pipelines, reporting, and territory planning.
• Strong organisational and time-management abilities, with a focus on meeting targets and deadlines.
• Full UK driving license and willingness to travel within the assigned area.
• Previous industry or similar industry experience is beneficial.

Package

• Competitive Salary with best in class commission and bonus structure.
• Electric Company vehicle provided.
• 25 days annual leave (plus public bank holidays)