Used Equipment Sales Executive

Briggs Industrial Solutions; Tees Valley; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Competitive salary and commission

Excellent career development

Contributory pension up to 6%

Profit share bonus

Paycare healthcare and eyecare

Discounts and offers

Full product and sales training

Company car

Supportive team environment

Job summary

Briggs Equipment in Darlington is seeking a regional sales professional to drive the sale of refurbished used equipment and related service contracts. You will identify opportunities, nurture new and existing customers, and work closely with the New Equipment Sales team to share market intelligence and leads.

You will manage a structured territory plan, develop strong customer relationships, and coordinate with internal teams to ensure orders are processed smoothly and deliveries meet

Qualifications

• Proven direct sales track record in equipment or related sectors.
• Strong negotiation and relationship-building skills.
• Experience using CRM systems for pipeline management.
• Ability to generate leads through multiple channels.

Responsibilities

• Sell refurbished used equipment and service contracts to customers.
• Promote financing options including long-term rental and leasing.
• Develop territory plans and maintain market coverage.
• Generate leads through cold calls, networking, and campaigns.
• Convert inquiries into face-to-face meetings and quotations.
• Maintain accurate customer records in Salesforce and systems.

Skills

Sales experience

Account management

Negotiation

CRM systems

Prospecting Lead generation

Microsoft Office

Tools

Salesforce

Microsoft Office

Job description

The Opportunity: Used Equipment Regional Sales

Contract: Permanent

Location:Darlington, Durham

The Briggs Equipment Group is a leading provider of asset management and maintenance solutions across the UK and Ireland. If you don’t feel like you meet all of the role criteria outlined below please don’t let that discourage you from applying.

The purpose of the Used Equipment Regional Sales roleis to drive the sale and long-term rental of refurbished used equipment within a designated territory, identifying and converting opportunities with both new and existing customers. You will be responsible for proactively generating leads through a variety of channels, including cold calling, telemarketing, LinkedIn networking, marketing campaigns, and industry referrals, while also managing and converting inbound enquiries. Working closely with the New Equipment Sales team, you will share market intelligence, customer opportunities, and leads to maximise sales growth across the wider business and deliver the best possible solutions for customers.

The Impact you will have:

• Sell refurbished used equipment and associated service and maintenance contracts to new and existing customers.
• Promote and secure finance solutions, including long-term rental, lease purchase, and other funding options to support customer requirements.
• Maximise revenue opportunities by identifying and promoting additional products and services, including driver training, tyres, forks, LOLER inspections, and maintenance solutions.
• Develop and implement an effective territory and account plan to ensure comprehensive market coverage, maintaining accurate customer records and updating Salesforce and other systems with relevant information.
• Build strong relationships with customers, suppliers, and internal stakeholders to deliver an exceptional customer experience throughout the sales process.
• Respond promptly to all inbound enquiries, with a strong focus on converting opportunities into face-to-face customer meetings.
• Conduct site surveys and prepare accurate, professional quotations within agreed timescales.
• Promote Briggs' used equipment offering by encouraging prospective customers to visit local Briggs facilities and view available stock.
• Ensure equipment orders are processed accurately and efficiently, coordinating with internal teams to meet customer expectations.
• Manage the sales process through to delivery, ensuring equipment handovers are completed professionally and customers are fully satisfied with their purchase.
• Work to a structured sales plan, organising customer visits and travel schedules to maximise prospecting, selling time, and territory coverage.
• Collaborate closely with New Equipment Sales colleagues, supporting joint sales initiatives, blitz days, lead sharing, and other business development activities.
• Take ownership of your personal development by continuously enhancing product, industry, and application knowledge through training and self-development.
• Undertake any other duties reasonably required by the Regional Sales Manager to support the success of the business.

What will help you to excel in this role:

• Proven experience in a similar sales role, ideally within the materials handling, logistics, capital equipment, or related industries.
• Strong ability to influence, negotiate and build lasting customer relationships.
• Demonstrable track record in direct sales, preferably involving capital equipment or materials handling solutions.
• Commercially aware with a good understanding of market trends, customer requirements and industry developments.
• Knowledge of storage, warehousing and logistics operations would be advantageous.
• Experience in account planning, territory management and sales pipeline development.
• Excellent communication and presentation skills, with the ability to engage stakeholders at all levels.
• Competent user of Microsoft Office and CRM systems.
• Experience selling equipment, service contracts, maintenance agreements or related solutions would be beneficial.
• Highly organised with the ability to prioritise and manage a busy workload effectively.
• Good understanding of a range of commercial and contract hire agreements.
• Confident in identifying opportunities, generating leads and developing new business.
• Strong written and verbal communication skills with a professional and customer-focused approach.
• Self-motivated, driven and capable of working independently to achieve sales targets.

What you can expect from us:

• Competitive salary packageand commission scheme
• Excellent career development opportunities within a growing and successful business
• Contributory pension scheme with employer contributions of up to 6%
• Profit share bonus scheme, rewarding employees based on company performance
• Paycare healthcare and eyecare benefits for added peace of mind
• Access to a wide range of high street discounts and employee offers
• Full product and sales training to support your ongoing development
• Company car
• Supportive team environment with opportunities to progress your career

If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment team and inform them prior to attending so we can ensure these are met