Field Sales Manager

Briggs Equipment; Cambridge; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Base salary negotiable

Pension scheme with employer contrib.

Profit-share bonus

Paycare and eyecare health scheme

High street discounts

Job summary

Briggs Equipment is seeking a Field Sales Manager in Cambridge to lead the regional sales team, coach field staff, and support the Regional Sales Manager with territory plans to drive revenue. The role involves managing an account portfolio, pursuing new business opportunities, and ensuring timely quotations and orders.

You will use CRM and other systems to maintain records, generate quotations, and provide market insights.

Qualifications

• Proven track record in direct sales with meeting/exceeding targets.
• Strong presentation and negotiation abilities for diverse audiences.
• Comfort with IT tools and data-driven selling approaches.
• Experience using CRM systems to manage pipeline and forecasts.

Responsibilities

• Support Regional Sales Team with coaching and in-field support.
• Help Regional Sales Manager create bespoke territory plans and drive revenue.
• Manage a small portfolio of accounts and maintain strong customer relationships.
• Identify and pursue new business opportunities and strategic accounts.
• Prepare quotations, proposals and orders in line with processes.
• Provide accurate sales forecasts and market insights to the Regional Sales Manager.

Skills

Direct sales

Presentation

Negotiation

IT skills

CRM proficiency

Account planning

Stakeholder engagement

Leadership coaching

Tools

CRM systems

Microsoft Office

Job description

The Opportunity:Field Sales Manager

Contract: Permanent

Location: Cambridge

The Briggs Equipment Group is a leading provider of asset management and maintenance solutions across the UK and Ireland. If you don't feel like you meet all of the role criteria outlined below please don't let that discourage you from applying.

As a Field Sales Manager you would be supporting the activity of the Regional Sales Team, providing coaching and in field support as well as supporting the Regional Sales Manager as and when required.To ensure that all sales targets of the regional sales team are achieved in line with company financial expectations. To work with the Regional Sales Manager to create bespoke territory plans and actions specific to each regional sales territory. Manage a small portfolio of accounts in order to stay in tune with both our sales processors and to maintain their own sales skills

The Impact you will have:

• Develop and execute strategic sales plans for both existing and prospective customers to achieve annual revenue, profit and unit sales targets.
• Identify, pursue and secure new business opportunities, including competitive and strategic accounts.
• Maintain a strong focus on pipeline growth and sales activity, ensuring consistent delivery of customer meetings, quotations and orders.
• Gather, analyse and interpret market intelligence to identify emerging trends, opportunities and potential growth areas within key sectors and accounts.
• Ensure the accurate and timely preparation of quotations, proposals and customer orders in line with company processes.
• Collaborate with Key and National Account teams to develop and secure strategic sales opportunities where required.
• Utilise CRM and other business systems effectively to maintain accurate customer records, track opportunities and generate quotations.
• Provide accurate sales forecasts, market insights and performance reports to the Regional Sales Manager.
• Act as a subject matter expert, providing specialist knowledge and guidance on VNA, Big Trucks, non-core products and bespoke customer solutions.
• Support the preparation and delivery of tenders, proposals and business development opportunities through specialist product expertise.
• Assist with the onboarding, development and integration of new team members, providing support and guidance across the business.
• Conduct regular field-based reviews and coaching sessions to ensure the delivery of high-quality customer proposals, quotations and sales activity.
• Identify training and development needs within the team and work closely with the Briggs Training Academy and Regional Sales Manager to deliver effective support.
• Provide leadership and operational support to the Regional Sales Manager as required, including deputising during periods of absence, annual leave or high business demand.

What will help you to excel in this role:

• Proven track record of success in a direct sales environment, consistently delivering against challenging commercial targets.
• Strong presentation, negotiation and IT skills, with the ability to effectively communicate complex solutions to a range of audiences.
• Demonstrated ability to work collaboratively as part of a high-performing team while also operating independently when required.
• Excellent interpersonal and communication skills, with the ability to influence and engage stakeholders at all levels, both internally and externally.
• Strong commercial acumen with a sound understanding of financial principles and business performance drivers.
• Results-driven mindset with a proven ability to achieve and exceed sales objectives.
• Highly developed analytical and problem-solving skills, with the ability to interpret data and identify opportunities for growth.
• Strong questioning, listening and consultative selling skills, enabling the identification of customer needs and the delivery of tailored solutions.
• Comprehensive knowledge of materials handling equipment and associated industry applications.
• Good understanding of marketing principles, business development strategies and account planning methodologies.
• Proven ability to effectively manage, organise and prioritise a demanding and varied workload.
• Strong understanding of a range of commercial contract types, including funding and procurement options.
• Excellent customer engagement and relationship-building skills, with the ability to establish credibility and long-term partnerships.
• Self-motivated, resilient and adaptable, with a proactive approach to identifying and securing new business opportunities.

What you can expect from us:

• Negotiable base salary
• Future development and career opportunities
• Contributory pension scheme with employer contributions up to 6%
• Profitshare bonus based on business performance
• Paycare and eyecare health scheme
• High street discounts

If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment team and inform them prior to attending so we can ensure these are met