Regional Sales Executive

Briggs Equipment UK Ltd; Scunthorpe; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Competitive salary

Profit share bonus

Pension scheme

Health & eyecare

Staff discounts

Job summary

Briggs Equipment is seeking a driven Regional Sales Executive to cover Doncaster and Hull. You will sell new and refurbished materials handling equipment, build and manage a designated territory, and secure service contracts with key customers.

You will identify opportunities, develop long-term relationships and deliver tailored solutions. A full UK driving licence and willingness to travel are essential for success in this role.

Qualifications

• Proven success in a field-based sales role, ideally within materials handling or related sectors.
• Experience selling equipment solutions and value-added service contracts.
• Strong commercial acumen to identify opportunities and deliver growth.
• Good understanding of warehousing, logistics operations and distributions.

Responsibilities

• Promote and sell the full range of new and refurbished materials handling equipment across your territory.
• Generate new business and expand existing customer relationships to maximise revenue.
• Identify and secure service, maintenance, and support contracts for complete solutions.
• Build relationships with key decision-makers and stakeholders.
• Understand customer operations, challenges and future needs for Briggs as a partner.
• Keep up-to-date with market trends and competitor activity to inform decisions.
• Hit activity levels, call rates and sales targets through territory planning.
• Manage diary and territory to maximise contact and opportunities.
• Produce accurate quotations, proposals and sales documents; process orders promptly.
• Maintain records of interactions, opportunities, forecasts and activities in Salesforce.
• Collaborate with internal teams to deliver outstanding customer experience.
• Promote additional revenue through finance solutions, training, inspections, and aftermarket support.
• Represent Briggs professionally at meetings and events; undertake other duties as needed.

Skills

Field sales

Territory management

Account planning

New business

Negotiation

Relationship building

Forecasting

CRM proficiency

Data analysis

Driving licence

Tools

Salesforce

Job description

The Opportunity: Regional Sales Executive

Contract: Permanent

Location: Doncaster and Hull

The Briggs Equipment Group is a leading provider of asset management and maintenance solutions across the UK and Ireland. If you don’t feel like you meet all of the role criteria outlined below please don’t let that discourage you from applying.

We are looking for a driven and commercially focused Regional Sales Executive to join our Sales team covering Doncaster and Hullareas. This role offers the opportunity to manage and grow a designated territory, building strong customer relationships and delivering tailored materials handling and warehouse equipment solutions.

As a Regional Sales Executive, you will play a key role in driving revenue growth through the sale of new and used materials handling equipment, service contracts, and value-added solutions.

Key Responsibilities

• Proactively promote and sell the full range of new and refurbished materials handling equipment, including counterbalance trucks, warehouse trucks, and associated solutions across your designated territory.
• Generate new business opportunities while developing and expanding existing customer relationships to maximise revenue and market share.
• Identify, promote, and secure service, maintenance, and support contracts, ensuring customers receive a complete materials handling solution.
• Build and maintain strong relationships with key decision-makers, influencers, and stakeholders within customer organisations.
• Develop a thorough understanding of customer operations, challenges, and future requirements, positioning Briggs as a trusted business partner.
• Maintain up-to-date knowledge of market trends, competitor activity, and industry developments to identify opportunities and support commercial decision-making.
• Achieve and exceed agreed activity levels, call rates, and sales targets through effective territory planning and pipeline management.
• Manage your diary and territory efficiently to maximise customer contact time, prospecting activity, and sales opportunities.
• Produce accurate and professional quotations, proposals, and sales documentation, ensuring all orders are processed promptly and correctly.
• Maintain accurate records of customer interactions, opportunities, forecasts, and sales activities within Salesforce and other company systems.
• Work collaboratively with internal departments, suppliers, and colleagues to deliver an outstanding customer experience and ensure the smooth completion of orders.
• Promote additional revenue opportunities through the sale of complementary products and services, including finance solutions, training, inspections, and aftermarket support.
• Ensure a professional handover of equipment and maintain customer contact post-sale to maximise satisfaction, retention, and future business opportunities.
• Represent Briggs professionally at customer meetings, exhibitions, open days, and other business development events as required.
• Undertake any other reasonable duties as requested to support the achievement of business objectives and sales growth.

What will help you to excel in this role:

• Proven success in a field-based sales role, ideally within the materials handling, capital equipment, industrial equipment, logistics, or related sectors.
• Demonstrable experience of selling both equipment solutions and value-added service contracts.
• Strong commercial acumen with the ability to identify opportunities, negotiate effectively, and deliver profitable growth.
• Good understanding of warehousing, storage, distribution, and logistics operations.
• Experience in territory management, account planning, and new business development.
• Excellent communication, networking, and relationship-building skills, with the ability to engage and influence stakeholders at all levels.
• Strong numerical, analytical, and problem-solving capabilities, with confidence in preparing quotations and business proposals.
• Highly organised, self-motivated, and capable of managing multiple priorities while working independently in a field-based environment.
• Sound understanding of commercial agreements, finance packages, rental contracts, and lease purchase solutions.
• Proactive, resilient, and results-driven, with a passion for identifying and converting sales opportunities.
• Confident user of CRM systems, with experience maintaining accurate customer records and sales pipelines.
• Full UK driving licence and willingness to travel extensively across the designated territory.

What you can expect from us:

• Competitive salary (negotiable depending on experience)
• Attractive profit share bonus scheme
• Career progression and development opportunities
• Contributory pension scheme with employer contributions of up to 6%
• Paycare and eyecare health scheme
• High street discount programme
• The opportunity to join a market-leading organisation with ambitious growth plans

If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment team and inform them prior to attending so we can ensure these are met.