Sales Development Representative (SDR) - Direct Sales

Worktual Ltd; Greater London; On-site; GBP 26,000 - 42,000; Full time

Job summary

Worktual Ltd. is recruiting a Sales Development Representative (SDR) to drive top-of-funnel revenue in the UK. You will be the first point of contact for prospective customers, researching target accounts, and initiating multi-channel outreach to qualify high-intent leads.

You will book qualified discovery calls and product demos, working with internal teams to lay the foundation for a fast-track career in tech or B2B sales.

Qualifications

• 1+ year in B2B sales, outbound prospecting, or customer-facing roles (or strong graduate profile with commercial drive).
• Exceptional written and verbal communication skills; ability to articulate complex value propositions clearly.
• High energy, self-motivated, target-driven, and resilient in the face of rejection.

Responsibilities

• Outbound Prospecting: Identify and research target accounts, decision-makers, and ICPs using sales intelligence tools.
• Multi-Channel Outreach: Execute high-activity outreach campaigns via cold calling, email, and other tools.
• Lead Qualification: Conduct initial discovery conversations to assess prospect needs, budgets, and fit.
• Pipeline Generation: Schedule qualified meetings and advance warm opportunities.
• CRM Management: Maintain accurate, up-to-date records of prospect interactions and pipeline stages.
• Feedback & Strategy: Collaborate with Sales and Marketing to refine messaging and target lists.

Skills

B2B sales

Outbound prospecting

Communication

Resilience

Graduate profile with commercial drive

Education

Bachelor's degree in Business/Marketing/Communications

Tools

CRM software

Job description

About Worktual

Worktual is a UK-based technology company specialising in AI-native business platform, customer engagement and digital transformation solutions. Our portfolio includes AI-powered contact centre solutions, voice and chatbots, customer data platforms such as CDP, CVM, AI-driven campaign management and ticketing systems. We help businesses improve customer experiences, streamline operations and accelerate growth through innovative AI technology. As we expand our presence in the UK, we are looking for ambitious, commercially minded individuals to join our growing sales team.

About the Role

We are looking for a Sales Development Representative (SDR) - Direct Sales to drive top-of-funnel revenue growth. You will be the crucial first point of contact for prospective customers, researching target accounts, initiating meaningful multi-channel outreach, and qualifying high-intent leads.

In this role, you will work closely with our internal teams to book qualified discovery calls and product demos, laying the foundation for a fast-track career in tech or B2B sales.

Key Responsibilities

• Outbound Prospecting: Identify and research target accounts, decision-makers, and ideal customer profiles (ICPs) using modern sales intelligence tools.
• Multi-Channel Outreach: Execute high-activity outreach campaigns via cold calling, personalized email and other tools.
• Lead Qualification: Conduct initial discovery conversations to assess prospect needs, budgets, and fit using established qualification frameworks.
• Pipeline Generation: Schedule qualified meetings and proceed with warm opportunities.
• CRM Management: Maintain accurate, up-to-date records of all prospect interactions, activity metrics, and pipeline stages.
• Feedback & Strategy: Collaborate regularly with Sales and Marketing teams to refine messaging, sequences, and target lists.

Required Qualifications & Skills

• Experience: Minimum 1 year of experience in B2B sales, outbound prospecting, or customer-facing roles (or a strong graduate profile with a commercial drive).
• Communication: Exceptional written and verbal communication skills; ability to articulate complex value propositions clearly and concisely.
• Mindset & Resilience: High energy, self-motivated, target-driven, and resilient in the face of rejection.
• Education: Bachelor's degree in Business, Marketing, Communications, or a related field (preferred, though not mandatory with proven sales aptitude).