Sales Development Representative – EdTech | SaaS

Connecting Education Ltd; Sheffield; Hybrid; GBP 25,000 - 40,000; Full time

Benefits offered by this job

Hybrid working 1-2 days at SheffieldHQ

Clear progression to Account Executive

25 days holiday

Life assurance

SmartHealth

Maternity/Paternity/Adoption Pay

Charity day

Job summary

Connecting Education Ltd, a education technology company in the UK, is seeking a Sales Development Representative (SDR) to support the Sales team in generating and nurturing leads for their SaaS platform. The role involves top-of-funnel activity, client engagement, and collaboration with Marketing to maximise lead generation.

You will contribute to pipeline development, maintain CRM data integrity, and play a key role in transitioning qualified leads to Account Executives.

Qualifications

• Experience in SDR or B2B sales is preferred.
• Strong communication skills, both verbal and written.
• Proactive and eager to learn in a fast-paced environment.

Responsibilities

• Sourcing and reaching out to leads from target prospect lists.
• Qualifying inbound and outbound leads via calls, emails, and LinkedIn.
• Identify customer pain points and assess solution fit.
• Schedule discovery calls and hand off qualified leads to Account Executives.
• Maintain accurate CRM records and collaborate with Marketing to improve messaging.

Tools

CRM

Microsoft Office

LinkedIn

Job description

The company

Our client is an education technology company that has created a unique platform combining the world’s largest CPD and policy library with custom-built tools – developed in collaboration with thousands of schools and over 1,000 education experts.

They empower workforces to transform children’s lives. Their all-in-one platform helps schools, trusts and nurseries stay compliant, raise standards, and reduce staff workload – all through intuitive, powerful software.

If educators need it, they build it.

They have three business divisions:

• Professional Development: Access the world’s largest CPD library for educators. Meet your statutory training requirements & raise standards with expert-led courses, webinars, podcasts & parent guides.
• People Development: The complete online platform for people development. Put people at the heart of your school improvement strategy by linking appraisals and professional development. Streamline your entire appraisal process.
• Compliance Management: Simplify and automate policy compliance. Eliminate the spreadsheets and make manual record-keeping a thing of the past with Policy Manager – our all-in-one policy management tool.

The role

As a Sales Development Representative (SDR), you’ll support the Sales team in generating, qualifying, and nurturing leads to drive business growth. You’ll play a key role in top-of-funnel activity – identifying and engaging prospective customers – while working closely with both Sales and Marketing.

This role offers valuable exposure to B2B sales within a SaaS environment, including client engagement, pipeline development, and the sales tools and frameworks that underpin it. You’ll also help maintain CRM data integrity and support campaigns designed to maximise lead generation.

Day-to-day includes:

• Sourcing and reaching out to leads from target prospect lists
• Qualifying inbound and outbound leads through calls, emails, and LinkedIn
• Identifying customer pain points and assessing solution fit
• Scheduling discovery calls and handing off qualified leads to Account Executives
• Maintaining accurate and up-to-date records in the CRM
• Collaborating with Marketing to improve messaging and targeting

The company is passionate about helping organisations grow and thrive through knowledge and connection. You’ll be part of a friendly, supportive, and high-performing team that values its people, supports continuous development, and celebrates success - with a clear route through to an Account Executive role as you build your track record.

The package

• Opportunity to join a reputable and well-respected brand in education, in an exciting period of growth
• Healthy commission
• Hybrid working (1-2 days per week at their Sheffield HQ)
• Clear progression path to Account Executive
• Buy & Sell holiday scheme (up to 5 days)
• Life assurance and SmartHealth
• Enhanced Maternity, Paternity, Shared Parental and Adoption Pay
• 24/7 Online GP
• One paid charity day per year
• 25 days holiday, rising to 30 days with service
• Professional Study Support

To be successful…

• Proven experience working as a Sales Development Representative (SDR)
• A background in either the education or SaaS sector
• A genuine interest in sales, marketing, and SaaS technology
• Enthusiastic, proactive, and eager to learn in a fast-paced, collaborative environment
• Strong verbal and written communication skills
• Strong organisational skills, with excellent attention to detail
• Comfortable using Microsoft Office and open to learning new tools