Sales Development Representative

Culture Shift; Manchester; Hybrid; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Hybrid work

25 days annual leave

Company pension

Wellbeing days

Employee Assistance Program

Cycle to Work

Smart Health platform

Job summary

Culture Shift, a Manchester-born SaaS business, is seeking an experienced Sales Development Representative to drive high-quality new business pipeline. You will research target accounts, initiate conversations via phone, email and LinkedIn, and collaborate with Account Executives to advance opportunities.

You’ll engage senior leaders, refine messaging, and maintain a clean HubSpot CRM while representing the company at events.

Qualifications

• SaaS outbound/cold calling sales experience required.
• Ability to explain complex topics and regulations clearly.
• Comfort speaking to senior leaders (C-suite, HRDs, DEI leaders).

Responsibilities

• Build a high-quality pipeline in assigned territory.
• Research target accounts and personas with Account Executives.
• Create outbound sequences across calls, email, LinkedIn.
• Engage multiple stakeholders using storytelling and insights.
• Maintain accurate CRM records in HubSpot.
• Track sector trends and share insights with the team.
• Represent Culture Shift at events and conferences.

Skills

SaaS outbound sales

Cold calling

Communication skills

Relationship building

Storytelling

Tools

HubSpot CRM

Job description

About Culture Shift

Culture Shift is a Manchester-born, tech-for-good SaaS business on a mission to build safer, more supportive workplaces. Our Report + Support™ platform is trusted by public and private sector organisations across the UK. With the Employment Rights Act in force, we're growing quickly in the corporate market, and this role sits at the heart of that growth

The Role

We’re looking for an experienced Sales Development Representative (SDR) who goes beyond the script. Someone who can spot opportunities, tell powerful stories over phone and email, and spark genuine curiosity in our solution.

As SDR, your aim is to build a strong and consistent stream of high-quality new business pipeline within your assigned territories. Using your sound knowledge of our Report + Support™ platform and wrap-around support offering, you will research potential sales opportunities, and conduct high quality conversations with prospects through the phone (cold calling), email, and LinkedIn Sales Navigator. This is a target-based role, meeting KPIs, and booking meetings with prospects.

Role Responsibilities

• Build a strong, consistent stream of high-quality new business pipeline within your assigned territory
• Partner with our Account Executives to research and identify key target accounts and personas across priority sectors
• Create and execute outbound sequences (calls, email, LinkedIn) that cut through the noise
• Use creativity, storytelling and insight to engage multiple stakeholders within an organisation
• Test and refine messaging, sectors and approaches based on results, and share insights back into the team
• Keep HubSpot CRM squeaky clean with accurate records and notes
• Stay curious: track sector trends, news and updates relevant to your territory
• Represent Culture Shift at networking events and conferences, building sector knowledge and relationships

What We’re Looking For

• You will have previous SaaS outbound/cold calling sales experience
• You will have excellent skills in communication and relationship building, and an ability to be able to explain complex topics and regulations simply and concisely
• You are confident speaking to senior leaders (C-suite, HRDs, DEI leaders etc.)
• You are strong at objection handling
• You can think on your feet, adapt to change and problem-solve in real time
• You’re motivated in a target driven environment with a determination to succeed
• You’re a self-starter who thrives in a dynamic, fast-paced environment

What’s in it for you

• Competitive salary and commission structure
• Flexible working hours with a hybrid set up (3 days per week are office-based)
• Contemporary city centre office
• Company pension
• 25 days annual leave (plus Bank Holidays)
• Wellbeing days
• Employee Assistance Program
• Perks Platform, providing a range of benefits, discounts and deals
• Cycle to Work scheme
• Smart Health platform

Location: Hybrid, with 3 days a week based in our Manchester office

Type: Full-time

Salary: £30,000 Base (£42,000 OTE, uncapped)